Liliana BARATA ALVES

En résumé

Entreprises

• Brooks Sports - Business Planning Manager EMEA

  2017 - maintenant • Manage and enhance weekly EMEA Sales Forecasting (process) by consolidating country data.
  • Provide centralized oversight and processes to the country Business Planners.
  • Work with Sales and Operations leadership to establish processes, policies and reports needed to support
  sales and achieve revenue targets.
  • Oversee Territory Planning process for EMEA.
  • Responsible to set up monthly review meetings with the regions in alignment with MD EMEA, and summarize
  all data and market color in a monthly report.
  • Develop new customer report.
  • Manage Sales contracts database.
  • Support and provide guidance to country BPs in reviewing (re) new(ing) Sales Contract and the (discount)
  conditions. Develop a consistent margin analysis tool.
  • Be an expert in consumer and market understanding (cultural drivers, market trends, competitive landscape
  and retail evolutions).
  • Provide business solutions based on strong and detailed analyses.
  • Be aware of product and marketing activities and how they connect to planning and sales.
  • Work closely with the country Sales teams and the VP of EMEA to develop demand forecasts.
  • Provide the regional Operations team with a timely and accurate demand plan based on regional territory
  plans, historical performance, future performance indicators and statistical analysis.
  • Analyze brand performance, brand competitiveness, and product trends in the marketplace and develop
  strategies based on research and analysis.
  • Gather insights and information about specific projects that may influence future business and product
  solutions.
  • Provide coaching, direction and leadership support to business planners (with a dotted line reporting structure).

• Brooks France - Office Manager & Business Planner France

  2014 - 2017 • Manager the yearly budgeting process for Brooks France,.
  • Manage the Customer Service Department, ensuring Brooks offers the best in class retailer support
  • Work with the Sales Manager on the Demand Planning, monthly outlook and all aspects of sales analysis
  • Provide leadership and direction to the sales reps, with a focus on their forecsting and demand planning development.
  • Track operating expenses and report variances to all internal parties
  • Oversee seasonal inventory forecasting as well as weekly sales outlook.
  • Be the conduit for closeout planning with the sales manager and customer service manager.
  • Assist Country Manager with strategy and budgeting and any special projects.

• Brooks France - Sales Assistant

  2012 - 2013

• WL GORE & ASSOCIES SARL - Assistante Commerciale Import/Export

  2000 - 2011 - Gestion des commandes import-export
  - Suivi des livraisons import/export
  - Suivi des prévisions clients
  - Suivi des Collections/suivi commercial
  - Gestion des prépaiements/ Crédit Documentaire
  - Gestion des litiges/retours/problèmes qualités
  - Suivi de l’encours de facturation client
  - « Super-User » système ERP France

• TOYS'R US - Standard Service Informatique

  1999 - 1999

Formations

• Ecole De Commerce Et De Gestion Institut ARCA

  Evry 2000 - 2001

• Lycée Marie Laurencin

  Mennecy 1996 - 1999 L

Réseau

• Artur DE FREITAS RIBEIRO

• Bruno GENTILINI

• Francis ALVES

• Frederic SEYMARC

• Igor SEMENOFF

• Imed MELLITI

• Isabelle ISABELLE DECOENE (DECOENE)

• Jean-Georges CARILLO

• Michel LEFEVRE