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Linda CARON

PARIS

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

VOLVO Group Trucks Sales & Marketing is responsible for sales and marketing in Europe, Middle East and Africa with global responsability for the Group brands.



Mes compétences :
Gestion de projet
Gestion d'équipe

Entreprises

  • VOLVO GROUP TRUCKS - MARKETING COMMUNICATION Director for Sub-Saharan Africa

    2012 - maintenant Main activities :
    - Drive and manage successful new products launches (Volvo Trucks, Renault Trucks) in Johannesburg (2009), Lyon (2013), Abu Dhabi, Luanda and Lyon (2014)
    - Lead annual Dealer Conventions
    - Drive and ensure the multibrand marketing plan & Budget (2600KE)
    - Ensure deployment of the brand strategy within the Hub
    - Implementation of structural actions for price monitoring and local statistics reports
    - Preparation and follow up of Media Plan
    - Manage and control local marketing actions with the network
    - Support business promotion
    - Propose sales tools deployment in the countries
    - ROI measurement
    - Management of a marcom team
    Creative, multicultural and flexible professional with an experience of more than 15 years in multinational, marketing and communication.
    Good leadership, organizational and negotiation skills with high capacity to prioritize various and complex tasks in short and conflictive deadlines.
    Experienced in project management, branding, marketing, innovation and sales increase strategies. Extensive management experience with focus on P&L and ROI.

Formations

Pas de formation renseignée

Réseau

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