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Luc DE CREMOUX

Rueil Malmaison

En résumé

Motivated, team player, highly organized and endowed with strong verbal and written communication skills, I have developed a consistent IT and Energy business experience, including lead generation, digital marketing and sales management.

Results-driven, innovative, with leadership abilities and problem solving capacities, I commit to leverage my 10 years sales and 3 years marketing experience to become a strong business partner in energy efficiency, around customers installed base and new prospects, in an international perspective.

Mes compétences :
Business development
Marketing
Sales

Entreprises

  • Schneider Electric - Marketing manager, Energy & Sustainability Services

    Rueil Malmaison 2011 - maintenant • Definition and execution of the ESS France/Benelux strategic and marketing plan
    o Designed value propositions by segment (F&B, Retail, Healthcare, Real estate…) with key stakeholders and business leaders
    o Evaluated market trends and competitors strategies, identified market opportunities, customers pain points and developed marketing strategy
    o Created and managed Supply Services growth 2015 business plan
    o Liaised with other France Business Units to ensure ESS offer is integrated in their own strategy and customer approach (sales teams trainings, joint action plans organization)
    o Created business-oriented Salesforce dashboards for sales management and KPI reporting to ensure ROI of all activities
    o Leveraged customers installed base to develop cross sales and upsales, with a Global Strategic Accounts and Segment growth focus

    • Design and management of a leads generation strategy
    o Organized segment-dedicated or cross–segments webinars and identification/ nurturing of highly qualified leads
    o Executed events promotion plan through social media, web partnerships and targeted emailing campaigns
    o Coordinated external agencies for PR coverage and assets creation (print/digital)
    o Shared best practices with other ESS marketing managers abroad (EMEA and North America)

  • STERIA - Sales specialist – Public Sector

    Paris 2008 - 2011 • Sold major IT and consulting turnkey projects
    • Public accounts planning and strategy (client, market, value proposition, SWOT analysis…)
    • Managed responses to calls for tender, including offshore delivery and partners involvement
    • Financial and contractual negotiations

  • TEAMLOG - Salesperson then Head of Banking and Public Sector agency

    2000 - 2008 • Sold complex fixed price projects (pre-sales tracking, proofreading of technical offers, financial offers design)
    • Managed major IT projects (participation to steering committees, contracts and upsales negotiation, crisis management) and large projects teams

Formations

  • Université Paris 11 Paris Sud (Sceaux)

    Sceaux 1994 - 2000 Droit international, droit public

  • Lycée Blaise Pascal

    Orsay 1991 - 1994

Réseau

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