Luisa BASTO

En résumé

Entreprises

• Gemalto - Product Marketing Manager

  Meudon 2014 - maintenant 2014 - International Movement: From Training & Consulting Services Team - Bogota-Colombia to MSI Vertical as Product Marketing Manager in La Ciotat-France.
  
  Leading the following duties and responsibilities:
  
  Manage the follow up of Mobile Marketing Products line, including value proposition, roadmap, market and competition analysis, business context and all documents related to products.
  
  Help to define the products suited to the needs of the customers and market trends thanks to Agile methodology.
  
  Identify the expected features and select the ones that bring the most value or benefit to users, prioritizing and scheduling them through the releases or product versions
  
  Create and describe features and needs in very detailed user stories
  
  Maintain the product backlog
  
  Accept or reject user stories implemented by R&D team.
  
  Follow scrum methology.
  
  Be key interface between R&D and operational/sales teams, communicating our strategy about the Mobile Marketing products and consolidating information to build business use cases and business plans.
  
  Lead a compelling the presentation of the roadmap for internal and external customers to transmit a key value proposition of the products.
  
  Manage budget to ensure the success of the roadmap strategy.
  
  Monitor the implementation of the roadmap decisions.
  
  Initiate, drive and support innovating and impacting roadmap enhancement projects.
  
  Update, follow up and make the roadmap available.
  
  Build communication tools (sales pitches, training, packaging, marketing tools).
  
  Develop Go-To-Market strategies (solution and services definition, packaging, pricing and positioning, strategic priorities).
  
  Support the responses to calls to tenders, RFPs and RFIs (products selection),
  
  Collaborate with sales teams to develop key markets and business opportunities facing messages regarding the product: Value added, use cases, techo related and feasibility of the business cases.

• Gemalto - WW Training & Consulting Services - Business Developer

  Meudon 2011 - 2014 With more than 15 years of experience and +50 trainings in catalog Gemalto's Training & Consulting team has the most wide techno training offer in the market.
  
  In charge of LATAM region I had the opportunity to understand market needs around Training & Consulting services, develop new offers according to the region context and ramp-up our business; with results that support the effectiveness of the proposed and developed plans, currently Training & Consulting Services is a recognized Gemalto activity in the region.
  
  Internal and external communication strategies and business plans to support sales activity were launched promoting our value proposition, services and experience.
  
  Professional Training & Consulting Delivery to our customers (Telecom operators, governments, partners, etc) in Spanish and English.
  
  Achievments:
  
  2013 - First training about NFC technology in LATAM. 5/5 overall customer satisfaction.
  
  2012 - Training for first LTE implementation in LATAM. 4.5/5 overall customer satisfaction.
  
  2012 - Business development - Training services 274% revenue increase in two years.
  
  2011 - Training for first Mobile Payment implementation in LATAM.
  
  Training & Consulting offer development regarding emerging technologies: Mobile Financial Services, LTE and NFC.
  
  www.gemalto.com/training

• Gemalto - Support Engineer LATAM

  Meudon 2007 - 2010 In charge of the biggest mobile operators in LATAM (Claro, Movistar, Tigo, Telcel) as Support Engineer I had the opportunity to develop not just technical skills but also soft skills like customer care, crisis management and communication skills.
  
  Support Engineer for LATAM region, expert in solutions like: OTA, Mobile Banking, Network/Roaming, Mobile Marketing and Customer Care.
  
  Technical Experience on: Unix, Linux, Oracle, Programming, Mobile and SIM Cards technologies.

• Brightpoint - Development Supervisor

  Saint Denis 2005 - 2007 As development supervisor I had the opportunity to develop systems oriented to improve: Production time rates, supply chain, logistic & Inventories and HR recruitment
  
  Achievements:
  
  Promotion: Developer to Development Supervisor in Brightpoint Inc.
  Author of the first HR system developed to manage employees profiles and careers path.
  Contributor in developing first logistic & Inventory system (Data Warehouse)
  
  Technical Experience on: ASP, PHP, Visual Basic, C++, MySQL, Oracle.

• Freelance - Software Designer and Developer

  2004 - 2005 As a freelance I had the opportunity to enhance my entrepreneurial skills providing my experience on the software designing and development field, applying UML and ER (Entity Relationship Model) I designed the first insurance system on the web in Colombia for Euroamerican Re group and also I had the chance to prepare an independent e-commerce project, an online colombian market for colombians abroad.

• Publisuper - Developer & Analyst Assistant

  2000 - 2003 While I was attending my computer studies I was working part time as Developer & Analyst Assistant, from early I had the chance to learn about how to manage presion, customer expectations and crisis.
  I was in charge of develop and implement the first customer relational database, developing and presenting financial and market reports to management.
  
  Was a lovely time to learn in real time and real life.

Formations

• Saint Vincent Collegue (Bogota)

  Bogota 2012 - 2013 Strategic Marketing Specialist, Specialized Sales, Merchandising and Marketing Operations

• Universidad EAN (Bogota)

  Bogota 2007 - 2010 Computer Management Specialist

• Universidad EAN (Bogota)

  Bogota 2000 - 2005 Bachelor Systems Engineer
  
  Academic Yield Honor Mention.
  Universidad Escuela de Administración de Negocios EAN
  October, 2004

Réseau

• Abdeslam TIZILLI

• Ayala AZOULAY

• Charles ANDRE

• Gino BOUILLON

• Jairo RESTREPO

• Jean-Yves COQUIN

• Thierry DUBAN