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Lyly LEPINAY

Rueil Malmaison

En résumé

Plus de 7 ans d’expérience en digital, SEO, e-reputation, communication, marketing et gestion de projects.

Diplômée en Master en sciences politiques et licenciée en Français et l'Espagnol.

Trilingue Anglais, Cantonnais et Français
Espagnol et Mandarin courant
Italien basique

Membre de deux associations professionnelle de la relations publiques et de marketing en Royaume-Uni - Chartered Insitute of Public Relations and Chartered Institute of Marketing.

Mes compétences :
Rédaction
Webmaster
Content Management System
SEO
Réseaux sociaux
Social media
Nouveaux médias
Marketing
Langues
Relations publiques
Web 2.0
Communications
Gestion de projet
Planning

Entreprises

  • PSA Peugeot Citroën - Banque PSA Finance - Website Communications Executive

    Rueil Malmaison 2011 - maintenant Manage digital marketing strategy and online projects at Banque PSA Finance

    - Develop a new digital marketing strategy
    - Manage the development of two B2B websites
    - Develop a content strategy and copywrite content for B2B websites
    - Webmaster for finance pages on Citroën UK website
    - Webmaster for finance widgets of Peugeot and Citroën's CRM tools
    - Market research and analysis of B2B and B2C customer segments

    Key achievements:
    - Successfully project managed the first phase development and launch of two B2B websites on schedule and on budget

  • FoodCycle - Public relations

    2010 - 2010 Lead the PR strategy to raise charity’s public profile
    • Developed PR strategy and work plan for FoodCycle
    • Produced and distributed fortnightly stakeholder and project leader e-newsletters
    • Identified media opportunities and copy wrote news releases
    • Created and regularly updated media contact list
    • Researched and collated existing media coverage
    • Regularly updated website content, blog and monitor website performance
    • Produced media packs for project leaders and journalists

    Key achievement:
    • Gained local, regional and national coverage of our local community cover in over ten publications and websites.

  • Hopkins Institute

    2010 - 2010

  • Westmill International

    Paris 2009 - 2009

  • Girlguiding UK

    2007 - 2007

  • London Development Agency - Corporate communications

    2007 - 2009 Personal Best Third Sector Coordinator

    Corporate communications for government programme linked to London 2012 Olympic Games and Paralympics Games

    • Market researched Third Sector and promoted programme across sectors
    • Collected and shared intelligence and expertise between central team, local partners and the Third Sector
    • Facilitated partnerships between local delivery teams and the Third Sector
    • Monitored and reported progress of local programme delivery for central team
    • Liaised with marketing and public relations teams for all communications and press related activities– photo shoots, presentations, news releases, case studies, website

  • Bath and North East Somerset Council

    2006 - 2006

Formations

  • University Of Bristol (Bristol)

    Bristol 2005 - 2006 Security and Development

  • Aberdeen University (Aberdeen)

    Aberdeen 1999 - 2004 MA (Hons) French and Hispanic Studies
Annuaire des membres :