Lynorette MORSCH

En résumé

Entreprises

• G-Star RAW International - Business Development Manager FR Outlet

  2013 - maintenant Développement du trafic (CA) off-/online et CRM. Organisation et animation d’un salon professionnel.
  Responsable de l’acquisition.
  Augmentation trafic >60% et inscriptions >100% avec restructurations des outils CRM et promotions en 3 langues.
  Mise en place des études concurrentielles, rapports clés et identification de nouvelles opportunités.

• Frends Headphones - Commercial Agent & PR

  2012 - maintenant Frends Headphones was founded in 2006 in Encinatas, California by a group of young artists and athletes. In November 2012 they launched a new collection of headphones dedicated to women inspired by jewelry. The collection is sold at Apple, BestBuy, Harrods and many more fashion and design shops around the world. My role is to develop their retail network and grasp the opportunities to create publicity for the brand on a local and national level.
  
  Developed retail network:
  - Acquiring new clients
  - Product presentation
  - Negotiations
  - Administration of orders
  
  Managed public relations:
  - Contact with press and blogs
  - Translate press releases
  - Organize promotional events
  - Develop partnerships (Barbara Bui, DJ Karmina/Cirque Bonheur Paris, DJ Julia Gautier)
  
  Coordinated website and social media:
  - Update website and Facebook Fan Page
  - Manage online community
  - Create content
  
  Represented brand at events and tradeshows:
  - Bread&Butter (Berlin), Who's Next (Paris)

• John Galliano (Groupe LVMH) - Sales associate

  2012 - 2013 The John Galliano shop was opened in 2003 in one of the main luxury streets of Paris, Rue Saint Honore. Under the creative direction of Bill Gaytten, the company creates 32 collections including ready-to-wear for men, women and kids, accessories, fragrances and eyewear. The collections are eccentric, elegant and innovative. Aside to that the wide range of products allows for a very broad clientele that is very interesting to manage on a day to day basis.
  
  Coordinated client service:
  - Management of international client portfolio
  - Personalized counselling
  - Follow-up on special orders and vip clients
  - Creation of total look (recommend complementary items, stimulate sales)
  
  Visual merchandising:
  - Create attractive displays
  - Propose looks (trends, color matching)
  
  Managed stocks:
  - Verification of deliveries
  - Monitoring of inventory levels (>1500 items)
  
  Participated in the organization of Fashion Shows, Vogue Fashion Night Out:
  - Presentation collections/products to clients
  

• MASSCOB - Retail Corner Manager at Printemps

  2012 - 2012 The Spanish Female Ready- To- Wear Brand, Masscob was founded in 2003. The brand is devoted to use qualitative materials such as 100% cotton and is manufactured in Spain. The style of the brand reflects the combination of the two creators, a feminine and masculine side. In january 2012, Masscob opened their first full brand point of sale in France at the department store Printemps Haussmann in Paris. I participated in the coordination of the opening.
  
  Coordinated opening of department store corner:
  - Development of sales figures
  - Weekly reportings
  
  Developed relationship with international clientele:
  - Creation of customer database
  - Document customer feedback
  - After- sales- service
  
  Managed stocks:
  - Monitoring of inventory levels
  - Verify replenishments
  
  Visual merchandising:
  - Customize visual displays (alterations to trends, weather)

• MANOUSH - Assistant Retail

  2011 - 2011 The French female ready-to-wear brand Manoush, was created in 2004 in Paris. The image of the brand is inspired by the moroccan crafts and culture and childhood fairy tales. The world of Manoush is like a treasure box, sparkling, colorful and girly. As I retail assistant, my role was to manage the network of brand owned shops and corners in France. Aside to that develop international e-commerce and marketing.
  
  Managed 13 points of sales:
  - Supervision of sales teams (47 people)
  - Determine sales objectives
  - After- sales- service
  
  Prepared launch of collections:
  - Selection of products
  - Pricing
  - Creation of product sheets and lookbook for each shop
  
  Developed partnerships:
  - Determine purchasing budget
  - Selection of products
  - Contact with suppliers
  
  Supported human resources:
  - Pre-selection of sales personnel
  - Administration of working contracts and pay rolls
  
  Managed international E-commerce:
  - Publication and updating of online collections
  - Processing of client orders
  
  Developed marketing and press tools:
  - Lookbook, commercial press kit, invitation exclusive sales events

• CROS Cote d'Azur - Fashion Coordinator and Designer

  2010 - 2010 This was a voluntary project for a gala "Parfum de Victoire" of the Comité Régional Olympique et Sportif Côte d'Azur. The event was organized to promote the integration of retired athletes within companies. I participated in the organization of the event from A to Z together with a team of 5 people. The theme of the fashion show was India and the fashions were created by multiple designers that we part of the organization.
  
  Designed and fabricated fashions
  
  Organized fashion show:
  - Recruitment and selection of models
  - Managed team of stylists and make- up artists
  - Coordination of sound and choreography

• Oestermeisje - Marketing and Event Organisation

  2009 - 2010 Oestermeisje is a luxury food events service that presents them in an original way. Champagne, Oysters, Cavia, Pata Negra, Sushi and Macarons are prepared on the spot by charismatic girls. They carry all tools around their waist to delicately prepare the product that it is ready to be tasted right away. Oestermeisje caters to all demands for small and large events.
  My role was to reinforce the team in Rotterdam and participate in the organization of the booth during international culinary/music events.
  
  Managed and trained events teams:
  - Presentation and origin of products
  - Company philosophy
  
  Coordinated company booth during international events:
  - Placement of booth and back office supplies (fridge, dressing room
  - Event reporting
  - Determine presentation of products
  
  Events:
  - North Sea Jazz Festival, ABN AMRO Tennis Tournament, Heerlijk Winter Culinary Event, Las Palmas Restaurant Rotterdam

• RSM STAR - Chief Marketing Officer Race of the Classics

  2008 - 2009 Event Coordination and Organization:
  - Organized and participated in a national sailing competition departing from the Netherlands to the United Kingdom
  - Managed budgets
  
  Development and implementation of marketing and PR supports
  - designed and implemented communication supports (brochures, flyers, posters, promotional tools)
  - developed media plan
  - in charge of PR and contact with local radio and press
  
  Team Management:
  - recruited, managed and supervised a team of 34 participants

Formations

• Skema Business School

  Sophia Antipolis 2010 - 2011 Master II
  
  Master thesis: "Counterfeits in the Luxury and Fashion Industry: The Impact of Counterfeits on the Brand Equity of Luxury and High End Fashion Brands" (2011). Grade: B.

• HSG Universitat St. Gallen (St.Gallen)

  St.Gallen 2009 - 2009 Management
  
  Bourses: A.A. van Beek Fonds, Erasmus
  Certificat Niveau C1 Allemand
  Voyage d'études: Shanghai

• RSM Erasmus University (Rotterdam)

  Rotterdam 2007 - 2010 BSc International Business Administration
  
  5 mois échange Universitat St. Gallen (HSG)
  Dissertation: 'How a Co-branding Strategy Influences the Perceived Credibility of a Co-branded Product' (2010). Note: 8/10.

Réseau

• Charles MILLOIS

• Cristina MARTÍN FERNÁNDEZ

• Jacques PELLISSIER

• Lucie PAYEN

• Marie MOREL

• Philippe MANGEARD

• Thierry BACHELET