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Manuel GUZMAN MARTIN

MARCY-L'ETOILE

En résumé

After a 10-year experience working for a market research agency specialized in the healthcare sector, I had the opportunity to join bioMerieux, a world leader in the field of bacteriology. So far, this experience is probing to be quite exciting and it has made me realize the key role that diagnostics play / will play in the healthcare value chain as a lever to both improve quality of care and to reduce costs for national health systems.

Entreprises

  • bioMérieux - Global Senior Market Research Manager

    MARCY-L'ETOILE 2015 - maintenant My main responsibilities are to carry out market, competition and customer analyses to support decision making.

  • AplusA - Manager of Opinion Quantitative Department

    boulogne billancourt 2010 - 2015 Manager of a team of researchers responsible for the design and analysis of international studies
    • Studies: perception barometers, segmentations, concept tests, pricing tests, conjoint exercise, etc

    Main responsibilities:
    • Managing a team of international researchers
    • Ensuring that data collection takes place in accordance to the international MR guidelines
    • Closely monitoring budgets and timelines for all studies
    • Participating in the development of new analysis techniques and data tools that create value for clients
    • Acting as a day-to-day point of contact for clients when required
    • Supervising design and analysis phases in all studies
    • Presentation of final results
    • MR training for clients

  • AplusA - Research Manager

    boulogne billancourt 2008 - 2010 - Assisting BU director with proposal writing
    - Designing research materials to be used in field work / translating into French and Spanish
    - Conducting initial pilot interviews to quality control research materials
    - Acting as a day-to-day point of contact for the client / updating client about project progression on a daily basis
    - Ensuring a close communication with our field, statistical, IT, coding and purchasing departments
    - Ensuring that data collection takes place in accordance to the international MR guidelines (Esomar, EphMRA)
    - Providing input and support to other team members to ensure projects run smoothly
    - Writing final research presentations including actionable recommendations
    - Co-presenting final results at client’s offices

  • AplusA - Field Project Manager

    boulogne billancourt 2005 - 2008

Formations

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