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Marie BERTAPELLE

SAINT-ISMIER

En résumé

Mes compétences :
Photoshop CS5
Créatif
Stratégie de communication
In design
Gestion de projets

Entreprises

  • SPEEDO - Digital & PR Manager

    2017 - maintenant Digital
    - Ensure that all the digital channels are explored as part of Speedo consumer engagement planning and shopping experience: Social Media, CRM, and Speedo.fr.
    - Manage the overall social media community for France: Facebook, Twitter, Instagram, Youtube. Create local content in order to increase the engagement rate, numbers of fans.
    - Manager the trade plan and shopping experience for Speedo.fr to improve sales and reach the target: CRM, media, promotion, calendar
    - Define and drive digital trade marketing activations with pure players and other third party retails (Amazon, Decathlon, Go Sport, Intersport).
    - Manage a monthly Digital dashboards to monitor the KPIs
    - Manage the digital marketing budget

    Media
    - Drive research and insights on media in France aligned with Speedo brand strategy and define media plan for France
    - Drive negotiations, space and contents directly with media
    - Support the E-Commerce trade team to identify and explore new affiliates / PPC/ Yiedify and any other paid media to optimise marketing campaigns and drive sales on speedo.fr.
    - Measure and optimise our paid media by using vendor-specific dashboards, Google Analytics or any other tools.
    - Share results and key learnings to optimise ROI
    - Manage the media marketing budget

    PR
    - Lead the PR strategy by defining the annual plan aligned with Speedo brand calendar and PR guidelines
    - Drive the PR agency to ensure the plan execution and to get more exposure in media – primary in Digital, blogs, print.
    - Produce and control the several press releases and press kits, PR events organisation ( Press day or any other events)
    - Build the relationships with key influencers/bloggers and negotiate our collaboration with them to optimise our visibility and desirability (eg: Lucile Woodward)
    - Manage a monthly PR dashboards to monitor the KPIs
    - Manage the PR marketing budget

  • Speedo - European Brand Marketing Assistant

    Lyon 2015 - maintenant - Define, own and drive the Digital strategy, focusing on increasing engagement and interaction with our consumers. Define the contents for our different social media channels – Facebook, Twitter, Instagram and the French Speedo website.
    - Own and drive the PR strategy by defining the annual plan and ensuring the execution in order to get much exposure in media – primary in digital, blogs, print magazines. Produce and control the several press releases and press kits, organise and direct any PR events with media.
    - Develop Florent Manaudou and Romain Barnier sponsorships leverage plan in relationships with Regional Marketing Manager, Central Marketing Sport marketing team and his own agent. Define social media and PR plans as well as trade marketing activities around Florent.

  • Matriochka Influences - Consultant DIgital & RP

    Paris 2014 - 2014 -Community manager
    -Campagne digitale
    -Emailing
    -E-RP
    -Création calendrier éditorial
    -Gestion de projet digital

  • Zmirov Communication - Attachée de Presse Sport

    2013 - 2014 En charge des marques: Go Sport, Cébé, Bollé, New Balance, Helly Hansen
    -Gestion quotidienne des relations de presse des marques
    -Création d'e-mailings
    -Réalisation dossiers de presse et communiqués de presse
    -Organisation d’événements (lancement produits, course, événements presse...)
    -Suivi des retombées presse et des estimations rédactionnelles

  • Les Jupons de Tess - Assistante Showroom

    2011 - 2011 -Mise en place d'une salon
    -Relation de presse
    -Réalisation d'un shooting photos
    -Rédaction dossier de presse
    Suivi commandes fournisseurs et clients

  • Rossignol - Countries Relations/ Chargée de Communication

    2011 - 2012 -Suivi quotidien de la relation pays (filiales et distributeurs)
    -Organisation d'évènements (journée team building, week end partenariat...)
    -Conception du dossier de presse Rossignol
    -Réflexion programme de fidélité
    -Organisation shooting photos
    -Gestion du back office des sites internet
    -Gestion et refonte FTP Rossignol

  • Euroexpo - Assistante Communication

    2010 - 2010 -Prospection
    -Mise en place de projets évènementiels (salon Paris Games Week)
    -Suivi de réunions et briefs aux rédateurs

Formations

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