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Consultant Independant
- Digital Marketing Consultant
2015 - maintenant
STRATEGIE & TRANSFORMATION DIGITALE
- Pilotage de la transformation digitale avec pour objectif une optimisation de son efficacité opérationnelle.
- Leadership stratégique et opérationnelle sur la gestion des leviers d’acquisition : SEA, Emailing, Display, Social, Content Marketing / Native Ads, Programme d’affiliation, Partenariats, Retargeting etc.
- Mise en place de stratégie Content Marketing : Native ads etc.
- Pilotage de l’innovation digitale, créations d’offres / services et positionnement sur le marché.
- Refonte & optimisations des sites internet, outils marketing.
PRM - CRM & DATA
- Pilotage des stratégies CRM / PRM et de la brique Data. Mise en place des outils nécessaires à
l’enregistrement et l’exploitation des données sur la base clients et support digitaux.
- Mise en place de segmentations et de scénarios personnalisés.
- Sourcing & mise en place des outils et/ou agences.
ANALYTICS & BI
- Responsable de la définition & du suivi des études, des KPIs. Pilotage du P&L.
- Accompagnement dans la mise en place d’outils de mesure et d’aide décisionnelle.
- Définition des modèles de contribution.
MANAGEMENT
- Encadrement des équipes opérationnelles. Définition des priorités, suivi des plans d’actions et mise en place de plan de développement.
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TradeDoubler
- Head of Digital Operations
Paris
2012 - 2015
ONLINE MARKETING
• Definition and development of Marketing channel strategy for leading E-commerce websites: Affiliate marketing, Partnerships, Display, SEM, Shopbots, Emailing, Social, Mobile, Retargeting, Sweepstake etc
• Definition of Digital investments to reach yearly targets
• Analysis and optimization of Marketing channels investments (contribution vs attribution) and ROI based
• Development of performance and data driven campaigns in order to fulfill specific targets (qualified UV, news customers, client retention, lead generation etc)
• Research and development of new strategic solutions: Social & Mobile solutions, Smart Data campaigns, Prospects solutions, Print to Web campaigns, ROPO strategy etc
• Benchmark and optimization of Tracking / Data solutions
STRATEGY, PLANNING AND ANALYTICS
• Managing operations for France
• P&L responsibility
• Definition of the overall strategy in order to reach target and budget
• Assess business performance and develop business Innovations
• Develop consistent reporting dashboards, weekly, monthly and quarterly reporting and participate in European leadership meetings
TEAM MANAGEMENT
• Leading, motivating and growing a team of 25 Digital FTE (Executive, Manager and Director)
• Recruitment, Training, Personal Development
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TradeDoubler
- Digital Marketing Director
Paris
2009 - 2012
Set up and development of Digital marketing campaigns web and mobile, ROI-based for largest e-commerce website (Budget of €20M)
• Forecasting, budgeting and optimization to reach ROI and achieve overall Ecommerce Strategy
• Monitor E-commerce performance marketing channels and adjust strategies /activities according to business performance
• Set up and monitor tracking solutions / tools
• Team Management of 10 Digital Managers
Key References : Cdiscount, 3 Suisses, Promod, SFR, Pixmania, Brandalley, Monshowroom
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TradeDoubler
- Digital Account Manager
Paris
2008 - 2009
Set up and optimization of Affiliate programs
• Development and launch of ROI channels : Emailing, Sweepstake, Social, Retargeting
• Daily monitoring of performance in order to adjust / reach targets
• Set up of tracking tools
Key References : Apple, CarrefourOnline, Yves Rocher, Nike, Club des Créateurs de Beauté, Cdiscount, Hotels.com
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Mercury Publicity
- International Account Manager
2006 - 2007
Mercury Publicity is the UK advertising headquarters of the Le Figaro Newspaper Group in France and its associated publications.
Advertising consultant and client management
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Selling display advertising for Le Figaro Group
Upselling and management of clients and media agencies
Recommending strategic marketing direction and developing creative solutions for UK and International leading brands – Managed a global budget of £800,000 in 2006
Client included: Burberry, RBS, Hitachi, Mulberry, Rolex, Sotheby’s, SriLankan airlines
+++ Branding and creative services
Responsible for Mercury Publicity advertising: corporate identity, print and online advertising, corporate website, PR events etc…
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Springer & Jacoby
- Chef de Publicité
BAULE
2005 - 2005
Springer & Jacoby - Above-the-line agency - won 13 Lions in Cannes 2005
Strategic account planning and client management
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- Assisting the account director in the development of strategic insights for brands and products
Managed print, radio and online campaigns from creation to production
- International coordination
Development and execution of international campaign for the French market: writing creative briefs, translating articles, managing relationships with media and suppliers and monitoring campaigns
Client included: Olympus, Palm, Bahlsen
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Euro RSCG
- Chef de Publicité
PUTEAUX
2004 - 2004
Management of advertising budgets
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Undertaking research projects and implementing CRM strategy
Development of direct-to-consumer communications: DM, inserts, press, in-store and customer loyalty programmes
Clients included: Aixam, Casino, La Part Dieu
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Ivanhoé
- Assistant Chef de Projet
2003 - 2003
Ivanhoé - one of the leading Event Management Companies in Lyon
Organisation of events - Corporate meetings, product launches, incentives programmes...
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- Designing special events that reflect client’s core messages: defining and meeting clients’ objectives, doing research and providing recommendations
- Events execution, négocation and coordination
For following clients: Lyonnaise de Banque (Bank), “Les ginguettes” (Popular event in Lyon)
