2009 - maintenant- Define buying strategy each season for the brands of the group and external brands
- Building the buying budget per season for all the brands and managed the OTB in season
- Build up profitable and cohesive collection assortment plans at contry level to ensure the achivements of Retail seasonal financial targets (Sell out units, Revenue, Productivity, Margin... / manage a collection of about 300 options)
- Set European specific product strategies (category growth, fit investment/divestment, country specific growth strategy...) based on sell out and sell in analysis.
- Constant follow up of weekly performance by country / store typology / product category. Monitor sales and react through promotions, in season trading or different product placement (achieved a LFL growth on Ladies +10% season after season)
- Brief the Design/Merchandising team on specific market needs, opportunities and product whitespace for the European retail channel. Worked on entry price offer and product opportunities through SMU / FTM (20% turn over addition each season)
- Competition benchmarking to ensure the Brand, Product and price positioning in every market (frequent market visits)
- Product training to Sales staff and Visual merchandisers: provides all products info, focus on story by month to build up in store VM guidelines and increase sales
- Negotiating conditions with external suppliers
GSM EUROPE
- RETAIL BUYER ASSISTANT
2007 - 2009- Products selection and assortment plans at country level according to the buying budget of the season
- Analyses and sales follow up
- Following the buying planning
- Suggestions and presentations of new strategies to optimize the Retail Buying and merchandising (business and guidelines reports)
BILLABONG STORE HOOSEGOR
- SALES ASSISTANT
2006 - 2007- Greeting customers and assisting shoppers
- Store merchandising and windows
- Stock control and replenishment requests
QUIKSILVER et TWINNER LES 2ALPES
- ASSISTANT MANAGER
2005 - 2006- Helping in the buying decisions and products selections
- Stock control and replenishment advices to Shop Manager
- Greeting customers and assisting shoppers
- Store merchandising and windows
"Un été à Paris" - SWIMMWEAR BRAND
- ATTACHE COMMERCIALE / DISTRIBUTION GUADELOUPE
2003 - 2004- Market research, collections presentations
- Sales follow up and reports
