Marine LE PETIT

En résumé

Entreprises

• GSM EUROPE - RETAIL BUYER EUROPE

  2009 - maintenant - Define buying strategy each season for the brands of the group and external brands
  - Building the buying budget per season for all the brands and managed the OTB in season
  - Build up profitable and cohesive collection assortment plans at contry level to ensure the achivements of Retail seasonal financial targets (Sell out units, Revenue, Productivity, Margin... / manage a collection of about 300 options)
  - Set European specific product strategies (category growth, fit investment/divestment, country specific growth strategy...) based on sell out and sell in analysis.
  - Constant follow up of weekly performance by country / store typology / product category. Monitor sales and react through promotions, in season trading or different product placement (achieved a LFL growth on Ladies +10% season after season)
  - Brief the Design/Merchandising team on specific market needs, opportunities and product whitespace for the European retail channel. Worked on entry price offer and product opportunities through SMU / FTM (20% turn over addition each season)
  - Competition benchmarking to ensure the Brand, Product and price positioning in every market (frequent market visits)
  - Product training to Sales staff and Visual merchandisers: provides all products info, focus on story by month to build up in store VM guidelines and increase sales
  - Negotiating conditions with external suppliers
  

• GSM EUROPE - RETAIL BUYER ASSISTANT

  2007 - 2009 - Products selection and assortment plans at country level according to the buying budget of the season
  - Analyses and sales follow up
  - Following the buying planning
  - Suggestions and presentations of new strategies to optimize the Retail Buying and merchandising (business and guidelines reports)
  

• BILLABONG STORE HOOSEGOR - SALES ASSISTANT

  2006 - 2007 - Greeting customers and assisting shoppers
  - Store merchandising and windows
  - Stock control and replenishment requests
  

• QUIKSILVER et TWINNER LES 2ALPES - ASSISTANT MANAGER

  2005 - 2006 - Helping in the buying decisions and products selections
  - Stock control and replenishment advices to Shop Manager
  - Greeting customers and assisting shoppers
  - Store merchandising and windows

• "Un été à Paris" - SWIMMWEAR BRAND - ATTACHE COMMERCIALE / DISTRIBUTION GUADELOUPE

  2003 - 2004 - Market research, collections presentations
  - Sales follow up and reports
  

Formations

• Institut Français De La Mode (IFM)

  Paris 2014 - 2014 PRODUCT MANAGER

• Institut Français De La Mode (IFM)

  Paris 2011 - 2011 RETAIL MANAGEMENT OFFER

Réseau

• Agnès YVON

• Benjamin GUIROY

• Christophe RAHMA

• Julien DUVAL

• Kebe MALICK

• Maxime BERGEON

• Nadia CLAVÉ

• Olivier TINOT

• Patrick MOISSET

• Sandra FERRUCCI