Mes compétences :
Communication
Marketing
Art
Adobe Illustrator
Web
Mode
Publicité
Luxe
E-commerce
Entreprises
MIRZ • YOGA
- Founder & Yoga Teacher
2014 - maintenantHatha and Vinyasa Yoga class in Paris 19
Fresh and functional handcrafted Yoga accessories
www.mirz-yoga.com
NOWNESS
- Business & Partnerships Manager
2013 - 2014NOWNESS is a cutting-edge editorial platform and daily resource for the culturally curious, showcasing one premiere each day that highlights the most inspiring stories influencing contemporary culture and global lifestyle.
The site has a pool of creative contributors including the world’s foremost artists, filmmakers, photographers and designers who are commissioned to create a range of stunning content in fashion, gastronomy, art, design, culture, sport, music, travel and beauty.
www.nowness.com
Vente-privee.com
- Senior Communication Project Manager
Saint-Denis2010 - 2014With more than 20 million subscribers all over Europe and 2,5 million unique visitors a day, vente-privee.com is the online brand de-stocking leader with 1,6 billion € turnover generated in 2013.
The site has become an alternative and powerful media in Europe that offers brands a premium and powerful communication tool for exclusive operations.
- Sourced strong storytelling communication projects with high media coverage potential among the European Entertainment and Fashion players (fashion brands, music labels, movie distributors)
- Provided highly-valuable operations concepts: negotiated exclusive offers with the brands / artists, created playful branded content to increase the site’s traffic and secured premium press coverage
- Managed the entire production process for projects: creative brief, shoot schedule and set organisations, artists’ interviews, PR brief to define a relevant media strategy to maximise awareness of vente-privee and the associated brand / artist
Achievements:
- Exclusive pre-launch of the latest Iggy Pop album « Après » on each of vente-privee.com’s European sites:
Discussion with the artist’s manager, organisations of the shoot (short films and photography) with the artist in Miami, creation of an exclusive Iggy Pop x Eleven Paris t-shirt to be sold on the site alongside the record
- Developed an exclusive capsule collection with French fashion brand Spring Court:
Created the concept for the collection in partnership with the brand, monitored the production of the collection (RTW + sneakers), and produced branded content in Spring Court’s old factory
- Exclusive launch of Ferragamo wines (Il Borro winery) in France and Spain:
Negotiated the deal with the brand and created a bespoke Ferragamo micro-site on vente-privee.com: creation of branded content in Ferragamo’s Tuscan winery starring Salvatore Ferragamo Jr
2007 - 2010- Prospected a portfolio of 150 luxury, fashion and beauty brands
- Created and closely managed branded content projects for luxury brands: creation of advertorial concepts, branded content production with editorial and creative teams, marketing campaign follow-up and reporting
- Involved in the launch of GQmagazine.fr in collaboration with the magazine’s advertising team: led the structuring of a cross-media advertising package, prospected brands to support the launch
