Marion BARRAL DIPWSET

En résumé

Entreprises

• AOC Conseils - Consultante Senior Vin

  2019 - maintenant Formation et accompagnement des entreprises du secteur viticole dans leur développement commercial export et leur communication digitale.

• Château les Amoureuses | Terre des Amoureuses - Directrice commerciale et marketing vin

  2017 - 2019 Vigneron indépendant en Ardèche - 330 000 bouteilles/an. 85 ha. CA : 1.7 M€.
  Définition de la politique commerciale et marketing : Budgets prévisionnels de vente, politique
  tarifaire, budgets communication et marketing.
  Recrutement et management de la force de vente : 2 ADV, 2 vendeuses caveau, 2 commerciaux
  intégrés et 8 agents. Formation, suivi, accompagnement.
  Développement des ventes : Réseau CHR France et export Europe. +13% de CA en 2018.
  Marketing opérationnel : Travail sur les marques, recomposition des gammes et étiquettes.

• Château de La Gardine |Brunel Père & Fils - Export Director

  2012 - 2016 Family-owned domaine of 140 hectares, leader in the Châteauneuf du Pape appellation, 30 employees. Sold in more than 30 countries, the wines are known for their quality as well as for the unique shape of the Gardine bottle created 50 years ago by Gaston Brunel.
  Now the family also makes niche négoce wines, allowing them to offer top quality wines from all the Rhône region.
  My responsibilites:
  • Developing export sales (Current turnover: 2,7 M€)
  • Defining target markets: USA, Canada, Asia, Scandinavia and Western Europe.
  • Prospecting and negociating with our export accounts
  • Anmating the existing export network
  • Participating in commercial events (trade shows, tastings, etc.)

• Thorman Hunt & Co Ltd. - Sales Executive London

  2010 - 2011 Wine shippers established in 1978 to provide top quality wines from individual French growers to the UK independent wine trade. Portfolio of 140 producers. National distribution. Team of 12 people.
  My responsibilities included:
  • Developing sales in London. 27 accounts (including Boisdale, Hix, Angelus, Le Cercle and Daylesford Organics) of which 12 I have established over the past 11 months. Over £150,000personal sales.
  • Negotiating duty-paid, in bond and ex-cellar prices and special offers for our customers.
  • Organising buying and customer wine trips: 4 days to Lebanon in May with Fortnum & Mason’s Wine Buyer and the owner of Boisdale, 4 days in the Languedoc in January, 2 days in the South West of France in April and 3 days in the Rhône in September last year.
  • Participating in major trade events and customer tastings: SITT Tastings, London Wine Fair, Harrods Prestige Tastings, Wholefoods Shop Events, wine dinners, etc.
  • Launching and managing Thorman Hunt’s website: Preliminary design, budgeting, choosing and liaising with the web agency, updating contents (technical sheets, news section, photos, etc.).
  • Creating bespoke Sales and Marketing material for our customers: shelf talkers, tasting sheets, technical sheets, power point presentations, videos and photobooks.

• Céréopa - FRANCE - Communications Project Manager

  2005 - 2009 Leading consultancy based at AgroParisTech University, Paris. High expertise in economic and environmental assessment of agro-food systems.
  • Environmental strategy consultancy for major agro-food and retail companies (Casino, Mc Donald’s, Nouricia, etc.).
  • Mission for the "Grignon Energie Positive" programme: 20% reduction in greenhouse gas emissions at the Grignon farm near Paris.
  • Creation of an educational game, from initial design through to manufacture and distribution. More than 3,000 copies sold to retailers (Casino), cooperatives (Terrena) and schools.
  • Design, development and maintenance of a leading website on agriculture and climate change available in both French and English. 3,000 visitors/month on average.

• Cirad - BRESIL - Agro-economist

  2005 - 2005 CIRAD: French institute for agronomic research in developing countries.
  • Economic and environmental analysis of an irrigated fruticulture project.
  • Conception and animation of an educational project about Brazilian agriculture (http://www.maonamao.com/) awarded at the international solidarity week.

• Seccmo - CAMBODGE - Business Development Manager

  2004 - 2004 SECCMO: Investment company, social and environmental projects.
  • Economic and technical feasibility study for essential oil production opportunities.
  €1,000,000 investment project.

Formations

• Wine And Spirits Education Trust (WSET) / Esprits De Vins (London)

  London 2017 - 2019 WSET Diploma Level 4

• Wine And Spirits Education Trust (WSET) (London)

  London 2010 - 2010 Vins et spriritueux
  
  Formation dans l'un des organismes les plus reconnus au niveau européen pour les professionels du secteur des vins et spritueux.

• Institut National Agronomique De Paris Grignon

  Paris 2002 - 2005 (maintenant AgroParisTech) Diplôme d’ingénieur agronome, spécialisation développement agricole.

Réseau

• Amicie DE FREMINVILLE

• Bryan PASTORET

• Florence MILHAS

• Françoise BOREL-CLAYEUX

• Julien BARRE

• Linda FRÉMON

• Noelie POURPE

• Raphaël GIRARDIN

• Sophie CARTON