maintenant- Organization of POS Event in collaboration with retailers
- Developed Trade Team support material (sales organizers…)
La Roche Posay - L'OREAL
- International Marketing Internship
maintenant- Performed market analysis for different countries
- Daily work with below agency (PLV development, leaflets etc…)
- Concepts development for LIPIKAR brand extension
LU Benelux
- Brand Manager
2007 - 2009- Responsible of strategy of the biscuit Brand LU Petit Déjeuner
- Full P&L responsibility
- Brand review 2008/2009 and marketing plans redaction
- Development of Above communications (TVC- outdoor - magazines...)
- Brand activation : promos, animations, sampling
- Lead internationnal product development
- Lead packaging renovation of the brand
LU Benelux
- Jr. Brand Manager
2006 - 2007- Responsible Below activation of the brand
- Lead an important packaging change to reposition the brand
- Lead product development (renovation)
- Analyzed brand performance and realized the Brand Review 2007
