Mes compétences :
Proactive attitude, detail and results focused, te
Entreprises
RALPH LAUREN EUROPE
- Wholesale Marketing Associate, Key Accounts
2013 - maintenantLaunch of a new team ``Key Accounts'' to develop marketing plans with key Department Stores and Travel Retail Stores in Europe, across all Ralph Lauren brands (Menswear, Womenswear, Childrenswear)
- Key Accounts Management - daily interaction with 25 partners in 15 countries (generating 50% of business) to plan 360° and cross-brand initiatives with post-campaign ROI analysis. E.g. Harrods cross-brand takeover generating 6M impressions and 10% increase in sales
- VICs and Tourism - develop targeted marketing activities for HNWIs (especially Chinese, Russian,
Middle-Eastern consumers). E.g. launch of a Chinese New Year campaign reaching 1M consumers and +18% increase in sales
- CRM - led detailed CRM analysis to better understand end-consumers (profile, spending habits, etc.) and consequently developing specific initiatives and targeted communication. Analysis elaborated with 6 key partners (House of Fraser, La Rinascente, Printemps, etc.)
- Travel Retail - new role to create and implement marketing campaigns for 18 airport stores in 11 countries, generating EUR 10M in sales. E.g. first Wimbledon competition in Airport stores: 360° campaign reaching 1M passengers and generating +130% sales
RALPH LAUREN EUROPE
- Wholesale Marketing Associate, Menswear Polo Brand
2010 - 2013Planned, managed and executed marketing campaigns with 2,500 clients across 21 countries. Total budget: EUR 2M/year
- Planned and implemented seasonal marketing projects: advertising, outdoor and in-store brandings, windows, mailer and emailing campaigns, point-of-sales materials, in-store events (in average 200 attendees, EUR 15K budget), online and social media support
- Managed yearly budget including forecasting and cost-monitoring. Launched a new tool for an automated budget tracking
- Developed selling tools for seasonal Line Openings: shooting, layout, production
M6 television
- Market Research Analyst
2009 - 2009Implemented marketing tools to drive advertisers to sponsor M6 television programs
- Analyzed and measured television audience indicators
- Built media planning by evaluating advertising campaign impacts on specific targets
HASBRO
- Product Manager Assistant
2008 - 2008Contributed to the elaboration and execution of marketing plans on multiple brands
- Participated to marketing campaigns, including the organization of a PR event (700 attendees and EUR 80K budget in average)
- Prepared and presented new collections to customers: Supermarkets and Specialists
