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Marjolein GOEDHARDT-WESTERBAAN

BILTHOVEN

En résumé

Enthusiastic, well networked with a positive approach to achieving good business relationships in marketing, sales, business, communications & market development.
In my spare time I am an active member of Lionsclub Amsterdam 't IJ. By being a volunteer, I love everyone to see a better tomorrow, there I believe everyone deserves a healthy life, empower the next generation and serve local communities.

Entreprises

  • Difrax - Marketing Coordinator

    2015 - maintenant Difrax is a fast growing A-Brand and synonymous with baby and kids items. We are the market leader in the Netherlands and distributed in more than 20 European countries. Famous for its award-winning products and conquering the US, Australia, Malaysia & China. Difrax is leading in product innovation combined with Dutch Design.

    We want to stand out with striking trendy, innovative & cheerful baby products. We have a deep-seated passion to distinguish ourselves with just that little bit extra. Always to make the lives of babies & parents as easy and pleasant as possible! We develop products for fashionable parents & happy kids!

    International Marketing Coordinator
    I am responsible for the international marketing activities in France & Germany. Our marketing team work closely with the International Sales and product development department, in order to quickly and successfully anticipate new market opportunities.

    Responsibilities and tasks:
    • Build and maintain the international Difrax brand with our business partners & consumers
    • Help define the communication & marketing strategy for the focus countries & responsible for its implementation. Managing plans to maximize our ROI on marketing projects.
    • Develop and execute internal and external communications.
    • Work close with our partners & consumers to drive co-marketing activities.
    • Brief our distributors & communication partners like PR & Marketing agencies.
    • Create a pro-active social media presence on Twitter, FB & other relevant sites. Actively participate in discussions across communities and social networks.
    • Manage event calendar, POS materials, photographers & organize international events.
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