Squares on Blue
- Co-Founder - Director Business Development
2013 - maintenant
Squares on Blue provides consulting, project management, and development services for data analytics leveraging the emerging Big Data technologies.
The company helps enterprises and public institutions in Europe, Middle East, and Africa turn information into knowledge, so that business and strategic objectives are met faster and more efficiently.
Our principals are your organisation's "Intelligence Integrators". Whichever your organisation's industrial sector is, we are employing the most expert resources in each domain, exploiting all the data sources you may have access to, thus ensuring a maximal return on investment for your Big Data project.
World Economic Forum
2007 - 2013
To lead a team of WEF professional (team of 8) and coordinate the work of Forum Partners, among them: Infosys, Accenture, Adobe, AMD, BT, Microsoft, Thomson Reuters, TIBCO, and multiple consultant teams.
The WELCOM platform was officially presented in Davos at the Annual Meeting in 2009 and its invite-only membership (topped at 20000) include Public Figures, CEO of Fortune 500 firms, Media and Religious leaders, Government leaders.
?Under his guidance WELCOM is beta launched in Davos 2008 and fully released in the summer. WELCOM allows the top constituents, partners and members of the World Economic Forum to collaborate online on a peer-vetted, trusted environment.
As Director of the project MM leads and closes deals covering IP rights and confidential data sharing with companies like Infosys, Microsoft, Adobe, British Telecom (BT), TIBCO, Coreware, Cognizant, IDEO, Accenture, and various smaller consultant firms. His responsibility required contract dealing, managing external Partners teams, strategy planning and evangelization, and frequent contact at VP and Board Level with Forum Partners.
Obtained the buy-in of major technology partners: Accenture, Adobe, AMD, Microsoft, Thomson-Reuters, British Telecom
Allowed for a common vision among multi-vendor, multi-technology solutions, managed and supervised multi-vendor developers teams
Made competitors in business becoming partners and stakeholders in a common project
Won the internal buy-in and defended the strategy with technology and industrial partners
Supervised and lead the operations and business relationships
Main negotiator for IP rights, scope and responsibilities of various partners
- Head of Science & Research Business Development
2005 - 2007
Conceived, implemented and supervised from ground up Apple business strategy for EMEA positioning the brand and its solutions as best in the Science and Research market sector for the targeted institutions. Increased market presence by 3-digit percentage points and allowed internal sales team to have a first grade strategic plan to expand existing contracts and win new deals. The plan known as Apple Research & Technology Support (ARTS) also created spontaneous demand from existing and new clients to acquire participation into the initiative. ARTS officially started in November 2006 with the first Laureate at the Ecole Polytechnique Fédérale de Lausanne (EPFL).
Massimo presented and had the strategy accepted at Board Level, thence promoted, implemented and lead ARTS. In his position at Apple Inc. Europe Massimo has acted as the key reference person for all scientific and academic research institutions in the EMEA region, moreover he was invited to numerous seminars and workshops as speaker. Massimo’s established strategy allowed Apple Inc. Europe to successfully support innovative state of the art research activities in leading institutions. Massimo created and lead an independent committee of internationally renowned scientists and academicians to select the best research projects. Apple presence in scientific, academic and research institutions has seen a 3-digit percentage sale expansion points after ARTS started to be proposed to institutions in EMEA.
Over hundred Laureate projects have been selected and most of the best research Institutions in the EMEA region have profited from the ARTS programme at their facilities.
Analyzed market perceived difficulties hindering further penetration with Apple business developers in various regions in EMEA, compared best practices of competing actors in same field, gathered intelligence from various research labs and institutions hearing directly from the same scientists who should have influenced a choice pro-Apple and were unable to do so for multiple reasons.
Won the internal buy-in, first in Apple Europe with managers at the various national offices (plan was to cover first EMEA region) thence at Apple Inc.
Created a Scientific Committee with academics, researchers and scientists in different disciplines to provide the impartial, ethical and professional credibility of the projects selection process.
Combined strong offering from Apple solutions and addressing business requirements from Apple managers facing customer sales issues with needs of academic and research institutions to conceive the full strategy and business plan.
Supervised and lead subsequent discussions and followup implementation of the initiative with the leadership of institutions, universities and laboratories in the EMEA region
Managed all aspects from legal, marketing & communications, technical support and distribution.
First strategic business plan conceived and successfully implemented directly in Apple Europe first and then exported to the larger Apple Inc. organization.
Lawrence Berkeley National Laboratory
- Staff Scientist- Computer Scientist III
1997 - 2005
In this new challenge, MM had direct bearing on the overall software process and quality of the resulting software products. Based on previous work at CERN on Object Oriented Analysis and Design methods applied to High Energy Physics software development Massimo had also the responsibility to educate and help establish better development process and monitoring of the offline analysis environment for the BaBar experiment at SLAC.
Performed studies on the high-level structure of the BaBar experiment offline software. This has involved analysis of the dependency structure, recommendations and implementations for promoting decoupling, provided documentation of both the existing and desired structures. MM set-up the USPD (Unified Software Development Process) infrastructure evaluating and installing tools from the Rational Suite.
MM co-designed and implemented the parameter system and lazy variable evaluation scheme for a neural net (Cornelius++) of the BaBar experiment at the Stanford Linear Accelerator (SLAC). Re-designed the packages for a particular detector subsystem (IFR), simplified event store converters, rationalized the PackageList structures, reorganized the dependencies between program units.
Performed the reverse engineering of the existing architecture, generated, maintained and evolved the design OO diagrams detailing class architecture, objects collaborations, making use of the Rational Rose tool, provided and maintained access to the OO model on the web.
Performed refactoring of the existing architecture design in various areas of the experiment. Main requirements are the achieving of a system more flexible toward changes, reduce couplings, improve the internal structure maintaining and evolving the existing desired behavior.
Devised and presented tutorials at users level for the Atlas Athena framework during Atlas Computing Weeks while covering the position of Atlas Training officer 2003-2004.
Integrated the SEAL project at CERN, co-developed Pylcgdict and PyReflex, tool's for automatic binding of C++ libraries in Python using the CERN LCG Dictionary: seal.web.cern.ch/seal/
Educated various development teams on principle of Object Oriented Analysis and Design
Defined and taught how to collect metrics and what to look for as pitfalls in OOAD
Lead a series of meetings among developers looking for common solutions and share expertise
Created a culture of excellency by providing targets to be met in the development process
Established best practices and new set of tools fostering code reuse and peer-peer friendly evaluation
Presented and evangelized the results in various partner institutions
Helped creating the right culture, know-how, best practices and methods for the development actors in a major national laboratory in the US when such practices were still relatively unknown at the time.
CERN - European Organization for Nuclear Research
- Scientific Associate - Fellow
1988 - 1997
RD41 Project, member of the CMC (Computing MonteCarlo) group of the LHC/CMS experiment.
Project “An Object Oriented Approach to CMS Reconstruction Software”, Proceedings of CHEP’95, Rio
de Janeiro, Brazil, September 1995, CMS TN/95-139.
Using OO analysis and design technics, participated in the development of an OO simulation of the level-1 trigger of the Atlas experiment at CERN. The application was written using the Eiffel language and the Moose Object Persistence (MOP) scheme for storing and retrieving of reconstructed objects.
Designed and implemented the RD41 CMS Pilot Project: "An Object Oriented Approach to CMSReconstruction Software"". The system was developed following an evolutionary development approach, the Booch method for analysis and design, and using the C++ language.
Co-designed and implemented the Object Oriented framework for the simulation and reconstruction software in the CMS experiment.
The work of RD41 group was pioneering in Object Oriented Analysis & Design Methods and Tools applied to High Energy Physics. The overall results of the studies, prototypes and surveys constituted recommendation to CERN and led to the wide adoption of OOAD for software development in High Energy Physics.
Co-designed and implemented an interactive systems to access particles and decay channel properties; material, geometry, and response definition of particle detectors; event generator characteristics. The chain for physics simulation - "FMC: Full Monte Carlo Chain" - provided a unique environment to manage generated event data, detector simulation, particle and experimental set-up information. The work received the prize of the “Fondazione Galileo Galilei” for young scientists.
In collaboration with the group Z-2 of ZEUS experiment at the electron-proton collider HERA of the DESY laboratory in Hamburg, Germany, designed and implemented a system for the definition of particle detectors using ER technics.
Designed and implemented the prototype of a graphic system for HEP Detector Design and 3-D Event Display. The system was realised during the evaluation of the commercial product AVS (Advanced Visual System), using the ADAMO system, and Tk/Tcl as UIMS.
Simulation and analysis of "Spaghetti Calorimeter" module prototypes (lead and scintillating fibres electromagnetic and hadronic calorimeter) within the RD25 collaboration.
Designed and implemented a dedicated algorithm for charged particles track reconstruction in the Scintillating Fibre Tracker (SFT) detector. A study concerning the application of Artificial Neural Network was subsequently carried out.
Simulation and analysis of "Quartz Fibre Calorimeter - QCAL" prototypes (herenkov quartz fibres electromagnetic and hadronic calorimeter). CERN/LAA QCAL Collaboration, RD P54.