PARIS
Digital Director & Media Advisor @LOreal // Data Driven Marketing, E-commerce, Digital Marketing, CRM, Social Media, IOT, UX, AI/VR // Checked Danone, OgilvyOne (OGILVY–WPP Group), Parker + Parker, MinuteBuzz
https://twitter.com/MathieuTetu
✔ #STRATEGY
> Responsible of designing and implementing Brands' Digital & Media strategy
> Elaborate relevant & meaningful owned ecosystem, consumer journeys & touchpoints strategy to serve brand needs
> Owned, paid & earned Media measurement and analysis
> Advocate for shoppers' & consumers' interests on a regular basis
✔ #BUSINESS
> Strong business acumen & analytical thinking
> Define and track KPI's to demonstrate business impact and efficiency of the implemented strategy
> Propose constant enhancement in order to ensure growing consumer brand love and business
> Act with speed, agility & pragmatism in a complex and demanding business environment
✔ #MANAGEMENT
> Internal management (1 Digital Manager / 2 Social Managers / 1 trainee)
> Management and coordination of media agency
> Coordination of Digital & Social Agencies
✔ #TRANSFORMATION
> Act as a catalyst in order to accelerate new marketing model transformation (Data Driven Marketing)
> Passionate about emerging technologies & innovations
> Able to work in cross-functional teams
> Entrepreneurial Mindset
> Constantly monitoring digital & media market new trends
Mes compétences :
Chargé de clientèle
Chef de projet
Communication
Communication - Marketing
Digital
Directeur de Clientèle
Marketing
Média
Publicité
Responsable de clientèle
Social Media
Stratégie
Web
Web-marketing
Webmarketing
E-commerce
CRM analytique
Médias
