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Maud PRODHON

CLAMART

En résumé

I have a rich marketing and trade professional experience of more than 10 years on iconic local and international brands belonging to famous FMCG companies (Danone and Mondelez).

I have built and executed performing brand strategies (Petit Ecolier, Belin, Côte d’or, Milka…) with passion, conviction and strong result orientation. I’m experimented on main marketing fields :
- Brand Management : business analysis and forecasts, P&L management, price/ promotion strategy
- Brand Equity : creation of multi channels brand activations, 360° media plan (including digital), pack design
- Innovation Strategy : insights and concepts generation, NPDs project management, launch plan

In addition, I have a good knowledge of retailer and shopper in FMCG retail, of category management and trade negociation thanks to my trade experience.

I have been managing successfully direct teams (2 people) as well as cross function teams in a matrix organization since 5 years thanks to my natural leadership and good listening skills.

Mes compétences :
Activation marketing
Gestion P&L
Stratégie de communication
Stratégie d'innovation
CRM
Développement produit
Marketing digital
Planification media
Agroalimentaire
Biens de grande consommation
Gestion de projet
Vente
Category management
Prévision des ventes
Négociation commerciale
Analyse de marché
Brand Equity
Gestion budgétaire
Brand management
Management
Marketing opérationnel
Marketing produit
Études marketing
Marketing stratégique

Entreprises

  • Mondelēz International - Innovation Senior Brand Manager Seasonal chocolate FBNL (60M€ Revenue)

    CLAMART 2015 - maintenant - Market performances analysis, portfolio and innovation strategy recommendation for Easter and Christmas campaigns
    - Lead NPDs and productivity projects in collaboration with central team for EU countries, mix definition, P&L management, packaging design
    - Management of a team of 2 people

  • Mondelēz International - Equity and Activation Senior Brand Manager Côte d’Or (150M€ Revenue)

    CLAMART 2013 - 2014 -ATL & BTL media strategy definition (including CRM program, website and social media), contents creation and integrated media plan recommendation => launch of a real time disruptive communication campaign « Un monde sans chocolat » with amazing results : 72M people reached (including 8M views in digital and 16M entries in cinemas), +23% Facebook fans, +15pts awareness, +150 press mentions
    - « Partenaires pour le meilleur » Sustainability program implementation in partnership with Care International NGO in Ivory Coast
    - NPDs projects management, launch of new indulgent « Brut » range
    - Management of an Assistant Brand Manager

  • Mondelēz International - Belin extruded Brand Manager (Croustilles, Chipster - 30M€ Revenue)

    CLAMART 2011 - 2013 - Brand performance analysis and competition monitoring, business forecasts
    - Innovation strategy definition, insights and concepts generation, NPDs projects management (launch of 3 Croustilles new flavors including ham & cheese in TOP 5 NPDs in launch year), mix definition, P&L management, launch plan recommendation
    - Packaging design restage in line with Belin new positioning
    - Management of an Assistant Brand Manager trainee

  • Mondelēz International - Petit Ecolier Junior Brand Manager (40M€ Revenue)

    CLAMART 2010 - 2011 - Business analysis and forecasts
    - NPDs projects management, mix definition and launch plan recommendation
    - Launch of in pack magnet collection to increase purchase frequency and improve consumer demand (+10% impact)

  • Danone - Regional Key account Manager and Category Manager (Francap, Match, Metro – 40M€ Revenue)

    Paris 2009 - 2010 - Sell in and sell out performances analysis, identification and recommendation of growth drivers (range, promotion, merchandising)
    - Regional trade agreements negociation and counterparts (Francap)
    - Implementation of in store category tests (Match) and shopper study in cash & carry (Metro)

  • Danone - Biscuits and Cereal bars Category manager

    Paris 2007 - 2009 - Market trends analysis and competition monitoring, recommendation of growth drivers
    - Creation of sales leaflets and selling tools for KAM and sales representatives, development of in store promotional material
    - Support marketing teams in the launch of breakthrough innovation platforms

  • Danone - Sales reprensentative (Orléans/Etampes - 8M€ Revenue)

    Paris 2004 - 2006 - In store listing of products and NPDs on 5 categories
    - Recommend optimized product placement and increase LU visibility on shelf
    - Negociate and implement in store promotional events

  • Bongrain - Assistant Brand Manager Elle&Vire

    2003 - 2003 Final year internship

Formations

Pas de formation renseignée

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