Professionnal Experience : Over 19 years of professional experience in marketing research, marketing strategy, communication strategy, media strategy and action plans development, implementation and evaluation.
Currently Managing Director of Liaison Marketing, an international marketing research and communication agency, based in Senegal, Ivory Cost and Cameroon,
Nov 2000 – Sept 2004: Marketing Research and Information Manager, British American Tobacco, West Africa (11 countries covered),
Jan 99 – Nov 2000 : Regional Account Director at McCann-Erickson West Africa
Nov 97 – Jan 99: Senior Account Director at McCann-Erickson West Africa.
Jun 96 - Nov 97: Regional Media and Research Director at McCann-Erickson West Africa.
May 93 - June 96: Research Manager at Cabinet de Consultants Associés CY
Jan 92 - May 93: Research Manager at AUJOURD'HUI, International Advertising Agency based in Ivory Coast
Mar 91 – Oct 91 : Junior Research Specialist at GERDDES CAMEROON – NGO (Groupe d'Études et de Recherches sur le Développement Démocratique, Économique et Social en Afrique).
Pas de formation renseignée