Bois-Colombes
CUSTOMER MARKETING MANAGER March 2009-Present
Responsible for channel strategy development & category management, working closely with Consumer/Shopper Marketing and Customer Management to align and execute category, brand, channel and customer strategies for COLGATE-PALMOLIVE, Gulf States
CATEGORY MANAGER 2008-8 months
Long-term assignment for the Latin-America Division of COLGATE-PALMOLIVE, Mexico
Responsible for Personal Care category management within the WAL-MART team
MARKETING MANAGER 2007-2008
In charge of global brands strategy implementation for COLGATE-PALMOLIVE, Africa Hub
Key competencies:
- Develop country specific marketing plans to maintain continuous growth, maximize brand awareness & grow market shares / Manage advertising & promotional activities, monitor, evaluate and take corrective actions to ensure that objectives are achieved and consistent with corporate strategy
- Results: Increased sales +60% / shares +8 pts for Toothpastes / + 4 pts for Toothbrushes / + 4 pts for Toilet Soaps over the previous year
VP MARKETING ASSISTANT 2006- 6 months
Short-term assignment for the Africa-Middle-East Division of COLGATE-PALMOLIVE, New-York
Budget Review preparation. Finance analysis. Global strategy presentation
PERSONAL CARE GROUP MANAGER 2004-2006
Responsible for the Body Care category development for COLGATE-PALMOLIVE, France
First 9 months based in Paris: French Overseas Territories responsibility then relocated to Senegal
Key competencies:
- Operational (product launch, 5Ps implementation, sales follow-up, activity grids building) and strategic marketing (market analysis, marketing plan development, P&L responsibility)
- Results: Increased sales +19% / shares +5 pts over the previous year by implementing trade & consumer promotions / Achieved profit & budget goals for 2 key brands / Developed cost savings in the product line through R&D efforts / Persuaded senior management to pursue cost effective advertising campaigns while maintaining quality
EUROPE SALES MANAGER 2003-2004
In charge of a chemical additives business throughout Europe, for TOTAL, France
Key competencies:
- Technical visits planning, pricing, contract drafting, agency agreement, transportation, stock management, product guide compilation, trade fair organization as well as
sales and customers portfolio analysis to aid marketing decision making
- Results: +40% sales growth / handle a portfolio of 850 customers across 6 countries
EUROPE ASSISTANT BRAND MANAGER
2002
In the European Marketing department of TOTAL, France – UK
Responsible for the roll out of the “Bonjour” new shop concept in the petrol stations:
Key competencies:
- Market segmentation, visual identity, European positioning, services and products solutions,
concept-tests and communication program
- Results: 150 shops were opened in 2002 / increased average basket size by 30%
Mes compétences :
FMCG
Food
Food Science
Food science industry
International
Marketing
Marketing International
Pharmaceutical Industry
Pas de formation renseignée
