Maurizio BIONDI

En résumé

Entreprises

• Danone - GLOBAL MARKETING DIRECTOR

  Paris 2013 - maintenant * Accountable of Global Activia positioning and equity (Net Turnover EUR 2.5Bn). Build and spread Activia Brand Building Model across countries
  * Build new brand positioning rooted in better understanding of the emotional positioning of ACTIVIA and the consumer, articulated through Brand Passport positioning with Comm Ladder & new Brand Idea. Defined frame and global Guidelines for Communication
  * Designed Global Portfolio Strategy and reshaped the brand portfolio architecture (target segmentation matrix)
  * Developed 3Y Global Brand Innovation road map to achieve Strategic Plan Objectives. Identified growth opportunities based on key consumer insights and needstate
  * Develop and globally implement new product range across the target-based segmentation matrix. Shape it by region/top 12 markets in according to brand vision (Brand Products Catalogue)
  * Define Global 2D and 3D brand packaging solutions consistently with the brand positioning

• Danone - INNOVATION DIRECTOR

  Paris 2012 - 2013 * Provide enduring and sustainable growth via Innovation. Seamlessly feed 3-year pipeline: accurately deliver the most potential business cases
  * Develop methodologies to improve innovation process and culture: Design to cost approach. Forecast accuracy tools. Price realization
  * Lead inter-functional team: Marketing, R&D, Industrial, Buying (Incubator). Foster project management culture. Coordinate transversal projects
  * Attend several international workshops; international best practices supplier as G3 country member

• Danone - COMMERCIAL DEVELOPMENT MANAGER & HEAD OF TRADE MARKETING & CATEGORY

  Paris 2009 - 2011 * Defined commercial strategy, objectives and priorities. Canvassing. Monitors results based on commercial strategy.
  * Defined Category Management policy for the entire Sales Management Team. Adapted Category Management policy to the accounts in order to optimize offer and negotiation conditions (Service Package). Defined/Developed Merchandising, Promo & Own Brands policies.
  * Executed Revenues Growth Management. Promo planning optimization. Designed end users IT tool (Supply, Sales & Finance) to optimize ROI
  * Developed his network based on relationships with industry, customers and stakeholders: trade top2top; Bocconi Trade Lab; Nielsen. ;

• Danone - BRAND MARKETING MANAGER

  Paris 2007 - 2009

• Danone - SENIOR BRAND MANAGER

  Paris 2003 - 2007

• Danone - HYPERMARKET AND REGIONAL KEY ACCOUNT

  Paris 2002 - 2003

• Danone - JUNIOR BRAND MANAGER

  Paris 2000 - 2002

Formations

• Southampton Solent University (Southampton Hampshire)

  Southampton Hampshire 1998 - 1999 Economics

• Università Cattolica Del Sacro Cuore

  Milano 1995 - 2000 Bachelor in Economics
  
  110/110 Summa cum Laude (GPA 3.9)

Réseau

Pas de contact professionnel