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Maxime SANTOS

Boulogne-Billancourt

En résumé

Digital IT Direction @ Ipsen

- Digital Awareness at Group level

- International Digital projects management for Primary Care & Specialty Care

- Definition of the Digital Marketing Strategy at Group level


Mes compétences :
Télécommunications
Gestion de projet

Entreprises

  • Ipsen - Digital IT Director

    Boulogne-Billancourt 2015 - maintenant

  • Orange - Social Media Project Manager

    Paris 2013 - 2015 Anticipation & User Experience Direction

    How will Orange use social medias in the future to further enhance the quality of the relationship with Its customers ?

    #orange ,#socialmedia enthusiast,#digital #marketing, #geek #hyperconnected #userexperience #bigdata

    I) Complete and cross device social plugins integration on all Orange France websites / webapps / apps (letting customers like & share Orange content with their friends)

    - developpment coordination : buikd (guidelines, hosting, security ...) & run (keeping all social enablers up to date, guidelines for evolutions ...)
    - adressing deep user experience problems with cross devince integration
    - training : creation of 2 separate and exhaustive trainings for Orange staff to be able to learn how to comprehend social media and how to write social media publications properly (fb, twitter, G+, Pinterest, Instagram...)

    II) Define and apply the global Open Graph strategy for Orange France (websites, contests ...)

    - where to put the facebook connect ?
    - how to connect social accounts and telco accounts on Orange portals ?
    - how many facebook applications ?
    - what permissions asked for what use ?
    - optimisation of the customer journey & UX in general
    - how to collect and aggregate insights properly ?
    - what legal issues does it create ?
    - how do we keep everything up to date when Facebook modifies anything on its side ?
    - creation of a global Social TV customer journey

    III) Social Big Data

    - how can we collect and store social data ?
    - how can we cross social data anb telco data
    - definition of the use cases to prioritize
    - legal issues

    IV) Other

    - part of the "customer listening" program, using Trendybuzz to monitor the web and be able to react to good or bad buzz in real time.

  • Orange - Chef de produit tablettes tactiles

    Paris 2011 - 2013 Chef de produit mobile leWebStore ( www.lewebstore.fr )
    - Expertise terminaux iOS / Android
    - Expertise tablettes tactiles
    - Expertise marketing mobile / stratégie développement mobile

  • Orange - Responsable Support Technique Kiosque

    Paris 2007 - 2011 - Support technique avant-vente auprès d'une centaine d'éditeurs de service (expertise technique, promotion et formation aux nouvelles offres complexes)
    - Résolution de problématiques techniques complexes suite à l'implémentation des offres Kiosques
    - Suivi QoS Kiosque ( Gallery & xMS+ )
    - Gestion de l'intégration des nouveaux terminaux Orange
    - Expertise terminaux, architecture plate-forme SMS, UCP

  • W-HA ( France Telecom ) - Ingénieur

    2004 - 2007 - responsable de l'intégration technique de la solution de paiement mobile sur facture de w-HA auprès de ses clients éditeurs de services et opérateurs.
    - rédaction de l'ensemble de la documentation technique associée
    - formation des éditeurs de service
    - responsable du support technique après vente.

Formations

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