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Mehdi MOUTAOUKIL

PARIS

En résumé

A dynamic, self-motivated board level marketer, successful in value-generation across difficult market. Develops performance in people; Consultative style; Analytical approach; Focused on activating the ‘Big Idea’ with maximum marketing effectiveness:

Specialties: Market entry strategy, Positioning, Segmentation, Value proposition design, Sales strategies, Growth strategies, Communication & Advertising, Telecom market, Competitive intelligence, Project/Product Management & Leadership, Pricing.

Mes compétences :
Marketing
Gestion de projet
Gestion de produit
Communication
Maroc
Management
Télécommunications

Entreprises

  • Beiersdorf - Marketing Director

    PARIS 2014 - maintenant Head of Marketing (Product management, ATL & BTL communication, Trade Marketing : Shopper & Customer) for the North Africa Management Unit (Morocco, Algeria, Tunisia, Egypt).

    Brands : Nivea, Nivea for Men, Eucerin, Labello, Hansaplast…

  • Méditel - SENIOR MARKETING MANAGER – PREPAID

    2012 - 2014 BUSINESS STRATEGY:
    - Responsible for mobile prepaid P&L: acquisitions, revenue & retention management
    - Accountable for prepaid revenues (ARPU and mix), and margins (interconnect costs, acquisition and retention
    spend)
    - Define Strategic, marketing & communication/advertising plans (360° : ATL, BTL, Digital)

    BRAND OPERATIONAL MANAGEMENT:
    - Develop proper Marketing Mix for new product launches
    - Launch of marketing operations: value proposition design – offers, pricing, functional specifications -
    coordination with key company stakeholders e.g. Brand, Sales, Customer Care, IT, Network teams, Finance
    - Sales teams training and preparation of sales support material
    - Develop co-marketing deals/offers with distributors and partners
    - Lead Direct To Consumer activations
    - Drive Trade Category & Customer animation (direct and retail channels)

    CUSTOMER VALUE MANAGEMENT:
    -Drive CVM Models execution and model efficiency management
    -Create standardized operating organization and procedures in churn management

    PEOPLE MANAGEMENT:
    - Lead and coach a team of 5 brand managers
    - Proactive leadership in building and motivating team

  • Méditel - BRAND MANAGER -YOUTH SEGMENT-

    2009 - 2011 Successfully created the first Méditel youth segment
    - Design a new approach to Customer segmentation model for prepaid business,
    - Build, conceptualize and lanch the global value proposition of the youth segment,
    -Develop community related with youth activities such as: School Community, Sports community, Music Community, and Digital Media Community

  • SNCF - Manager Services TGV

    2006 - 2006 Project leading on a new internal quality process,
    Installation of Service barometers for TGV (budget: 400K€) and monitoring qualitative studies on the experience and customer satisfaction

  • Méditel - Assistant Brand Manager Prepaid

    2006 - 2008 - Develop of quarterly and yearly-prepaid marketing calendar (acquisition & revenue)
    - Pricing, analysis and Business case development
    - Implement of periodic consumer promotions
    - New prepaid product development and competitive positioning
    - Responsible for prepaid advertising (direct interface with communication agencies)

  • Coca Cola - Intern

    ISSY LES MOULINEAUX 2005 - 2005 - Analysis and diagnosis performance of the distribution channel of the SCBG
    - Participation in the plan activation Coca-Cola Summer 2005;

Formations

  • Université Toulon

    La Garde 2005 - 2006 Management de la Qualité

    Master 2

  • Ecole Nationale De Commerce Et De Gestion (Tanger)

    Tanger 2001 - 2005 Marketing

  • Les Orangers (Rabat)

    Rabat 1998 - 2001 Sciences Economiques

Réseau

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