Plaisir
ABOUT ME
o 15 years of experience driven by curiosity for new business challenges and passion for lifestyle specially beauty and perfum.
o Senior Beauty care product manager with 360 Business acumen and strong fundamentals acquired in International and Omnichannel companies: Henkel, Johnson & Johnson Consumer, Eugene Perma
o Entrepreneur and Marketing Consultancy Agency Founder of a Brand Strategy agency launched in 2013
o Chief editor and presenter of "TRENDS etc…" Lifestyle Trends TV show on OUATCH TV , Leisure and High-Tech Start Up TV Channel
PROFESSIONAL OBJECTIVES
Capitalize on successful leadership and growth driving experiences on Cosmetics, Innovation, Product Development and Communication, to create superior brand value and profit, in a Marketing Director/Manager position for a beauty or perfum brand.
KEY SKILLS
o Beauty expert, with excellent knowledge of haircare and skincare markets
o Global Marketing specialist with maturity in driving revenues by leveraging brand strategy, global 3Y plan, trends study, product development, product launch, portfolio management (collection plans, product life cycles, prices & margins)
o Strong Brand Corporate Communication knowledge: brand image (shooting/video), RP/Media (journalists/bloggers)
o Excellence in Operational Marketing, driving the commercial product cycles, marketing tools, sales seminars
o Digital Mindset: Social Media, SEM/SMO, customer experience, engagement, awareness, data analytics
o Project management & Budget control in a matrice organization
o Multi-disciplinary project team management : 10 people in France, Italy, Spain, Germany
o Financials & P&L long-lasting developpement and monitoring (Business plans, costs, margins, A&P, KPIs…)
o Assertive leader with soft skills and ability to drive high engagement and performances on cross functional teams
o Member of associations: Henkel Alumni, ISG Alumni, ADETEM, CEW
o Entrepreneurial mindset, Curiosity, Self-drive, Integrity and Trust
Mes compétences :
Marketing
Management de projets
Marketing International
Parfum
Cosmétiques
Parapharmacie
Beauté
Gestion de projet
Stratégie de marque
Pas de formation renseignée
