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Delphine POJE

Saint-Denis

En résumé

FMCG development and operational marketing
- 13 years of experience in selective and mass market cosmetic product development
- 8 years of experience in mass market operational marketing
- Fluent English

Mes compétences :
Marketing
Marketing Digital
Microsoft Office
Communication
Développement produit

Entreprises

  • Eugène Perma - Senior Product Manager - New product development & operational marketing

    Saint-Denis 2008 - maintenant In charge of Kéranove since 12/2013 and Pétrole Hahn from 01/2008 to 11/2013

    • Identify market dynamics and consumers insights (analyze panels, monitor consumers studies…)
    • Recommend brand strategy and new product concepts
    • Develop new products for the French and International markets: Brief and follow up the multi-functional teams involved in assigned projects (R&D, Packaging, design agencies…)
    • Monitor the development projects in order to meet targeted profitability and deadlines
    • Develop communication tools (TV spots, Web site, Posting, POS advertising…)
    • Recommend and implement marketing plans for France and Belgium
    • Present categories analyses and launches to Sales Teams and Customers
    • Forecast sales collaboratively with supply chain
    • Train and supervise a trainee or a Marketing Assistant

    Kéranove: 2015 relaunch of the color range, new web site
    Weekly sales per store increased by +25%
    Pétrole Hahn: 2012 new design and 3 new products
    + 900 000 buyers in one year

  • Eugène Perma - Product Manager – New product development in selective channels and mass market

    Saint-Denis 2002 - 2007 In charge of Pétrole Hahn from 2006 to 2007, Artist(e) and Jean-Claude Biguine from 2002 to 2006 (salon hair styling products)

    • Identified market dynamics, prescribers and consumers insights
    • Recommended brand strategy and new product concepts
    • Developed new products for the French and International markets: Brief and follow up the multi-functional teams involved in assigned projects
    • Monitored the development projects in order to meet targeted profitability and deadlines
    • Developed communication tools

    Artist(e) : 2006 new design, BtoB and BtoC marketing tools development -> a +9% growth in one year

  • Sebastian France - Operational Product Manager, selective channel

    1999 - 2002 American cosmetics sold in hair salons

    • Recommended and set up up the French marketing plan
    • Represented the French market among the European marketing team
    • Adapted advertising material for France (press, mailings, press kits…)

    -> Recommended and implemented 3 launch plans
    -> Created a new customer prospection kit for sales team

  • Sebastian France - Marketing Assistant for the Sebastian brand in alternate training

    1997 - 1999

Formations

Réseau

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