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Mélissa MARAIS

Paris

En résumé

Mes compétences :
Marketing opérationnel
Webmarketing
International
Affiliation

Entreprises

  • TradeDoubler - Account Manager

    Paris 2012 - maintenant • Definition and set up of the digital strategy for a client portfolio
    • Identification of growth opportunities in affiliation (retargeting, emailing, SEM etc)
    • Budget negotiation for recommended actions plans to clients
    • Analyzed activities generated and forecast of budgets

  • Tradedoubler - International coordinator

    Paris 2011 - 2012 Assure the maximum impact of digital sales & marketing for International clients across local markets
    Build strong client relationships and manage the planning, execution and evaluation of digital activities over Europe
    Budget, forecast and optimize the international clients’ performance
    Share knowledge and best practices across local markets and across teams

  • Nestlé - Brand manager assistant

    Marne La Vallée Cedex 2 2010 - 2010 Analyzed monthly the market performance (distributor & consumer panels)
    Developed promotional packaging and restage «standard » packaging
    Developed new products: launch of 3 innovations
    Managed new promotions (mechanism, packaging, sales leaflet, point-of-sales promotion)
    Set up and followed-up CRM operations (www.croquons.lavie.fr, emailing, magazine)
    Set up the media plan “KIT KAT Break Ultime” (TV, Internet, press)

  • L'OCCITANE - Product Manager Assistant - Perfumes division

    Paris 2008 - 2009 Defined new range concepts
    Developed new products, tools for sales and communication
    Created presentations intended for internal and external interlocutors
    Studied the figures of the brand products and proposed strategic recommendations
    Analyzed the competitors international launches and realized market studies

  • PUIG PRESTIGE BEAUTE - Export Operational Marketing - Nina Ricci & Paco Rabanne perfumes

    Barcelona 2008 - 2008 Responsible for coordination between the Brands Marketing Development and the markets
    Followed-up the launches in collaboration with the regions
    Collected, consolidated, analyzed and diffused sales information
    Realized quantitatives and qualitatives studies
    Consolidated, analyzed and proposed forecasts optimization
    Up-dated and diffused marketing documents

Formations

  • Shanghai University Of Finance And Economics (Shanghai)

    Shanghai 2009 - 2009 Master Program with a strong focus on International Trade and Chinese

  • Bordeaux Ecole De Management

    Talence 2006 - 2009 Master of Science in Management – Major in Marketing

  • Institute Of Technology Sligo

    2004 - 2005 Erasmus program - Business & Marketing Year 2

  • Ecole Supérieure De Commerce De Toulouse (Balma)

    Balma 2003 - 2006 Bachelor Degree - International Business Program

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