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Mélissa YEN KAI SUN

PARIS

En résumé

Mes compétences :
Achat
Achat international
Développement produits
International
International Marketing
Marketing
Stratégie
Strategie achat
Négociation
Achats

Entreprises

  • BigC Supercenter - Senior category manager / Brand builder - Private Label

    2015 - 2017  Defined and created BigC’s brands for all categories (sales 170 M€, 113Munits)
     Monitored private label’s sales vs. targets
     Followed private label’s qualitative (customers’ research) and quantitative studies (Nielsen)
     Performed category analysis and market studies to recommend buyers on ranges, pricing, promotions and planograms
     Identified items to create synergies within the Group
     Achievements: Launched 3 new brands within 1 year - Increased awareness of Private Label in BigC - Defined the Private Label strategy – Successfully managed designer team.

  • Carrefour - European Product Manager/Buyer - Soft drinks & concentrates

    Massy 2013 - 2015  Developed Private label products in Europe (Sales 120 M€, 112 Munits):
    o Launched 45 new products a year
    o Repositioned existing products (recipes, packagings, prices)
    o Developed market shares, Increased margins
    o Sourced new suppliers
     Purchased – Negotiated directly with suppliers (60 M€ portfolio)
     Strategic marketing: defined, presented and implemented country strategies
     Developed a new software for tenders
     Coordinated relation between France and Belgium then Spain for Carrefour beverages
     Achievements: Achieved 400% of the targeted evolution of purchasing price - Won internal and external innovation prizes - Switched from metallic to plastic containers for concentrates: major packaging innovation bringing competitive advantage to both Carrefour and suppliers - Conducted 5 calls for tender - Successfully managed interns.

  • Carrefour - International product manager - Juices

    Massy 2011 - 2013

  • L'Oréal Belgilux - Product Manager Assistant Lancôme

    PARIS 2010 - 2010  Assisted make-up, perfume and skincare product managers
     Defined POS materials - Created leaflets - Forecasted sales
     Elaborated the 2010-2011 loyalty program
     Performed market studies
     Achievements: Prepared 2 sessions of product launch for sales teams - Created the 2nd semester plan for Lancôme brand.

  • Thales Division Aéronautique - Intern in Lean Développement

    Courbevoie 2009 - 2009  Promoted Lean Development
     Designed and created a « Lean game »
     Modelled data and developed decision-making tools
     Achievements: Defined relevant KPIs and modelled Excel sheets to calculate them.

  • L'Oblique - Intern

    2008 - 2008 New production line to be settled

  • Walt Disney World - Operator

    Paris 2007 - 2007

  • Intergroupe Marcel Pagnol - Chef de projet

    2007 - 2008 - développement d'un logiciel pédagogique pour personnes illettrées
    - management de projet, 7 personnes

Formations

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