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Michael LIGIER

PARIS

En résumé

- Responsible for the management and supervising of multiple client projects and project managers
- Directly managed fully integrated campaigns including Online Advertising, SEO/SEM, Social Media, Facebook apps & Websites development
- From inception to completion : managing requirements documentation, implementation schedule and production, overseeing all financial aspects of, quality assurance, testing, and delivery.
- Identified and coordinated roles, responsibilities and participation of different departments
- Lead multi-disciplinary project teams to produce and deliver innovative websites
- Manage third-party vendors executing back-end and front-end site developments
- Contribute to strategic development of new and existing business

Clients : MAJE, BIOTHERM (L'Oréal), GUERLAIN, LANCÔME, LA REDOUTE, SFR, CARTE D'OR, ...

Specialities : Project Management, User interface design, Conception and innovation, Specifications, client facing, Interactive websites, full-flash websites, CMS, e-commerce and e-crm, brand content, through-the-line advertising campaigns, social media, facebook API and twitter campaigns, Video conception and production

Mes compétences :
Conseil
Assurance qualité
Recommandation stratégique pour le compte de
Management de projet

Entreprises

  • L'Equipe.fr - Développeur - Intégrateur - Infographiste

    maintenant Site Internet du plus grand quotidien sportif français

    - Développement d'outils de gestion du Service de vente sur Téléphone Mobile.
    - Réalisation d'Infographies sur l'événement Roland-Garros
    - Intégration de contenus et de modules
  • Hanssen&Associes - Chef de Projet

    maintenant Réalisation de tous les outils de communication du cabinet.
  • 84.Paris - Digital producer

    Paris 2013 - maintenant
  • Freelance - Digital producer

    2013 - 2013
  • ELEPHANTE Agency - Directeur de Projet

    2011 - 2013 Assignment:
    Supervising the agency’s production. Managing and training a team of 5 project managers. Business development and internal organization.

    Projects:
    • E-commerce development and animation, optimizations and ROI strategy recommendations
    • Online action plan for the promotion of new products: minisite, online ad campaigns, facebook/weibo and iphone/android applications, specifications and guidelines for the local adaptations of the plan
    • Social media strategy recommendations: target and business analysis, benchmarks and case studies, community management, facebook and twitter campaigns, Pinterets/Instagram community building, facebook applications
    • Recommendations and creation of short movies, conception – pre-production organization – shooting – post-production
    • Creation of motion videos, conception/storyboarding, 2D/3D animation
    • Lookbook photo-shooting, photo treatment and print lookbook

    Brands:
    BIOTHERM, LANCÔME, GUERLAIN, VIKTOR&ROLF, DIESEL, LA REDOUTE,
    MAJE, IRO, VERTIGO, VOTRE NOM, ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE
  • Publicis Modem France - Chef de Projet / Directeur de projet

    Paris 2007 - 2011 Assignment:
    Project manager (2 years) then project director (2 years) on the agency’s key accounts. Working with the account managers on newbiz and rebiz recommendations. Managing junior project managers. Selected to work in a SFR dedicated team, an important new client of the group.

    Projects:
    • Creation of a lead generation platform (similar to an ecommerce website with a wishlist to take out in store instead of a classic ecommerce checkout)
    • Actions plan and events organization to involve client local stores in a website animation and promotion
    • Management of an event with all its print communication tools
    • Promotional websites linked with the launch of new products: respect of particular guidelines from partners (Google, LG), connection with the client web-services
    • Rich experience website using new technologies: full-flash website, video and 3D animations, CMS and web-services connections, omniture analytics system
    • Social media management, community animation and facebook contests applications

    Brands:
    SFR, 9TELECOM, CARTE D’OR, BUREAU VALLEE, ONERA, MAIRIE DE LEVALLOIS
  • Publicis Net - Chef de Projet

    Paris 2006 - 2007 Budgets : Voyages-sncf - Petit Bateau - LogicImmo
  • MadMedia - Chef de Projet

    2006 - 2006 Agence de communication Intéractive travaillant notamment avec Palm, Manchette Pub et Manchette Sport, et ViaMichelin.

    Gestion de projet sur l'Intranet de l'agence et sur Manchette Pub.

Formations

Réseau