Michael TEN HOVE

En résumé

Entreprises

• Danone - Director Digital Transfomation

  Paris 2015 - maintenant Leading the digital transformation of the internal Functions In a newly created position, across all business units at Groupe Danone:
  
  • Looking to further the way digital can serve to strengthen the impact of the Function to the company’s business
  • Working to strengthen the cultural transformation of digital ways of working, strengthening adoption through building awareness for existing and future solutions; building better governance, training, KPI’s and support
  • Working closely with corporate IT to optimize current tech road maps and fill gaps leading to 2020 from a holistic perspective for the Function and with all Functions, business units and geographies in mind
  • Working to support the Functions to allow them to own and lead their digital transformation, providing structure, processes and support in accompanying them on their journey
  

• Nutricia Medical Nutrition (part of Danone) - Global Director of Digital

  2010 - 2015 Led the digital transformation of the Medical Nutrition business unit at Danone, focussing on 5 key strategic pillars in a fully CRM integrated manner:
  
  1) Drove the commerical approach to be a more digital and CRM integrated one
  2) Strengthened HCP engagement online by building a strong and unique, online identity for Nutricia
  3) Built consumer engagement along the key points of the patient journey; understanding the insights of all concerned stakeholders and using digital to address identified needs
  4) Built eCommerce into a growing and sustainable channel in the overall route to market
  5) Built social collaboration as a key way of working between colleagues across functions and geographies via the use of 'Chatter'

• Young Rubicam - Client Service Director - Europe / South Pacific (Colgate) Paris

  Boulogne Billancourt 2007 - 2010 Account leadership for Colgate’s flagship Oral Care Division across a broad and complete range of oral care brands.
  
  Developed fully Integrated Marketing Communication solutions for 27 markets across the region.
  
  Led Y&R resources as well as that of partner agencies including media, digital, shopper, and professional for the development of full ‘home-to-store’ communication, grounded in an integrated touch point media strategy

• Young Rubicam - Global Account Director (Pernod Ricard) Paris

  Boulogne Billancourt 2005 - 2007 Successfully led development of new global strategic platform for Wyborowa vodka and a Global campaign for the Glenlivet
  
  Consistently highest evaluated trainer for Pernod Ricard global training

• Young Rubicam - Global Account Director (Danone Dairy) Paris

  Boulogne Billancourt 2000 - 2007 Account leadership and planning role for developing global brand strategy on key dairy brands, i.e., Activia, Actimel, Danacol
  
  Developed and drove brand communication ideas and programs, i.e., Successfully sold in the idea of the two week challenge; initially for Actimel UK, later executed in 20 markets on Actimel, Activia and Danacol
  
  Account leadership for Central and Eastern European region: managing local resources and client partner relationships
  
  Consistently highest evaluated trainer for Groupe Danone’s global training program

• Leo Burnett - Regional Account Director - Europe (Procter & Gamble) London

  Saint Denis 1997 - 2000 Led agency resources for the development of pan-european Vicks advertising (respiratory and throat drop brands) and provided direction to 12 local Account Directors across Europe
  
  Led the development of four Euro-campaigns with “well above normal” pre-test scores, and that achieved strong market share gains in several European markets
  
  Managed European billings of $42 million
  
  Short Listed at Cannes for VapoSyrup commercial, 1998
  
  A key contributor to European agency evaluation of 8 out of 10 for two years running

• Leo Burnett - Account Director (Kellogg’s Convenience Foods) London

  Saint Denis 1997 - 1997 Successfully led the launch of Kellogg’s Nutri-Grain Bars in the UK in response to a short-term local staffing issue. Initial sales results well exceeded launch objectives

• Leo Burnett - Account Director, Nordic Region (Kellogg) Copenhagen

  Saint Denis 1996 - 1997 Directed agency resources across four Nordic markets, as well as for the Kellogg Nordic AOR buying role
  
  Reduced payroll cost by 7% versus year ago, and by 13% versus ’96 board approved commitment in light of necessary financial considerations while having improved / built strong agency performance evaluation
  
  Managed client billings of $20 million

• Leo Burnett - Account Director (Kellogg) Brussels

  Saint Denis 1993 - 1995 Directed agency resources for the Flemish and French markets, as well as for the Kellogg AOR buying role
  
  Improved account profitability over three year period from a loss to a positive operating margin, primarily through payroll reduction while having built strong agency performance evaluations across three consecutive years

• Leo Burnett - Account Executive (Kellogg) Toronto

  Saint Denis 1989 - 1993 Kellogg business

• Deacon Day Advertising - Account Executive

  1988 - 1989 BMW business

Formations

• Kings College (Western University) (London, Ontario Canada)

  London, Ontario Canada 1982 - 1986

Réseau

• Jean Bernard SALVAN

• Ten Hove NATHALIE