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Michel URBAN

AISCHE-EN-REFAIL

En résumé

Ventes techniques internationales - 20 ans d'expérience - 6 langues

Mes compétences :
Battery knowledge
Intralogistics systems
Pleasure marine market
Conveying systems
Motorcyle market
Technical affinities
Automotive
International sales
Customer Relationship Management
sales development
people management
pallet handling
margin management
events management
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Excel
Marketing
Logistics
Intensive brand development
Business Development

Entreprises

  • ALSO-Group - Sales Engineer

    2015 - 2017 Target identification on French (then new) market, 95% hunting
    Largely Field approach: conveyor OEMs, maintenance firms, users, distributors
    Attendance to intralogistics trade shows - food industry, pallet handling,...
    Website and technical documents translation, new product insertions

    Credits: personal break even, added A1 brand to portfolio, initiated major projects
    with global organisations such as PSA and Amazon, firmly put employer on map
    2 recommendations on LinkedIn

  • TecMate International - Head of European Markets

    2000 - 2014 Manufacturer of hi-tech equipment, core sectors Motorcycle, Auto, Marine, Garden

    * Development and application of local and Europe-wide marketing plans ;
    * Intensive brand development through specialised importers, franchisees, OEMs ;
    * New account hunting and market openings - both OEM and aftermarket channels ;
    * Sales coaching to local teams, sales budget setting and continuous feedback with
    importers, frequent visits to local dealers for information purposes
    * Technical coaching to OEMs and workshop tool distributors ;
    * In-depth knowledge of EU markets, e.g. stats, media, key-trade shows

    Credits: key contribution to global leadership, trebling of sales, started fruitful
    business in Asia, OptiMate now a common noun for smart battery charger
    5 recommendations on LinkedIn

  • Mercedes-Benz Belgium - Dealer Marketing & Event Contributor (interim)

    2000 - 2000 * Dealer interface function, Above- and Below the line actions, including CRM ;
    * Creation of website's French version ;
    * Strong contribution to launch of new vehicle at dealer level

    Credits: contribution to a successful, smooth-running operation, got fixed job proposal
    1 recommendation letter available

  • Seita Imperial Tobacco - Market manager & Brand manager

    Paris 1995 - 1999 French tobacco company with famous brands Gauloises Blondes, Gitanes and others

    * Business development with a focus on Gauloises Blondes brand ;
    * Negotiation on facing, catalogue and POS advertisements in duty free sector ;
    * Budget and margin management per country (FR, Benelux, UK, DE) ;
    * Coaching of hostesses during actions, e.g. in the context of Formula 1 ;
    * Brand manager for famous UK brands on marketing and logistics aspects

    Credits: record sales and market share, enhanced brand visibility through actions
    involving creativity and people management, e.g. Formula One animation in airport.

Formations

  • Ecole Pratique Des Hautes Études Commerciales (EPHEC) (Bruxelles)

    Bruxelles 1989 - 1990 Post-bachelier en marketing international

    1983 : diplôme d'enseignement technique en électromécanique

  • Ecole Pratique Des Hautes Etudes Commerciales (Bruxelles)

    Bruxelles 1986 - 1989 Bachelier en marketing

  • EPHEC (Brussels)

    Brussels 1986 - 1990

Réseau

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