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Mickaël BERAUD

LYON

En résumé

As a Medical Science Liaison, I’m responsible for implementing Therapy Awareness programs & Medical Affairs strategies in France, Benelux and North Africa

Responsible of our Therapy Awareness programs, I’m in charge of organizing scientific or medical activity leading to a scientific and medical outcome. To do so, my tools are my in deep knowledge of the diseases and treatments with a focus on Neurological auto immune diseases (MS, NMO, GBS, CIDP, MG). My goal is to increase the Therapeutic Plasma Exchange (TPE) protocols adoption by providing educational events to physicians and any healthcare professionals. I'm also managing IITs (MS) and publications according to our global Medical Affairs strategy.

Before, as a Medical Devices and Life Science Systems Product Specialist, I was responsible to support, at a European level, the Sales organization and to achieve/help to achieve defined sales targets for high tech systems and related products by providing content in developing appropriate marcom collaterals and commercial, technical & applications expertise when required during the sales process.

Specialties:
- Providing high level educational events internally and externally
- Scientific and Medical projects management (IIT, Publication, CT)
- KOL Network building and development
- Strong interpersonal skills, highly autonomous
- Ability to work cross functionally
- Learning on the fly
- Process oriented

Mes compétences :
Vente
Santé
Marketing
Business development
Biotechnologies
Medical devices

Entreprises

  • Terumo BCT - Medical Science Liaison, Conseiller scientifique France

    2014 - maintenant
  • Terumo BCT - Therapeutic Systems Sales Support Specialist France

    2012 - 2014 Summary :

    Working under direction from the Sales Management Therapeutics Systems, I'm responsible to support therapeutic sales in designated area, through:
    - Ensuring a smooth, fast and efficient transfer of technology from pre- sales to routine use at customer sites
    - Leading implementation of TerumoBCT's technology platforms throughout designated region
    - Providing customer training and support

    Essential Duties and responsabilities

    - Accountable for implementation of designated products throughout designated region
    - Responsible for application support from pre-sales to routine use of assigned technologies at customer site
    - Provide implementation support for evaluations, validations, clinical & marketing studies with the aim of demonstrating competitive advantages or market acceptance of the product
    - Execute effective transfer of knowledge to customers during trainings at the customer site and at centrally organized trainings user's group
    - Provide on-call and on-site problem solving support
    - Maintain high level of product knowledge/ be an expert in the technology and successfully demonstrate systems to customers
    - Input in development & implementing of new customer training and implementation tools & processes
    - Perform ongoing market assessment and customer specific technical needs, problems, and opportunities to increase sales
    - Ensure frequent communication and input to sales consultants and account managers to assure follow-up of identified sales leads
    - Identify the need for, and provides input to, improvements in protocols developed to support the use of CaridianBCT devices and applications
    - Provides input/feedback to marketing and product management to recommend changes in product design, manufacturing, quality and any other aspect of the product or service
    - Responsible for conducting in-service training
  • PerkinElmer - Product Specialist Pre Clinical Imaging, EMEA

    Villebon sur Yvette 2011 - 2012 My position is part of the European Imaging Specialist team. I’m responsible to support the EMEA Sales Organization and to achieve defined sales targets for PerkinElmer’s FMT (Fluorescence Molecular Tomography) systems and related products by providing commercial, technical & applications expertise where required during the sales process and providing content in developing appropriate marcom collaterals.

    Roles & Responsibilities :

    My role, as Product Specialist FMT systems is :

    - Manage assigned geographic territory with regard to sales activities, including:

    Drive sales process from qualified lead provided by the Imaging Account Managers to closure of deal
    High level technical/scientific presentations
    Support imaging workshops and related events to generate product interest
    Perform pre-demonstration, sales lead qualification, quotation generation and closing orders
    Coordinating new installations, customer training
    Training of Imaging Account Managers at a regular basis

    Work with the Sales teams and Country Leaders to ensure regional sales targets for FMT and FMT related products are achieved.

    Provide guidance and expertise to the Direct Sales team in application matters throughout the whole selling process to drive growth while meeting customer expectations.

    Proactively seek out new sales opportunities. The approach for achieving this will be decided through discussions with Line Leader & relevant Country Leaders and Account Manager.

    Determine customer requirements and expectations in order to recommend specific products and solutions.

    Educate customers and Imaging Account Managers about features and benefits/USP's of products in order to improve product related sales and customer satisfaction.

    Contact customers following sales to ensure ongoing customer satisfaction and resolve any complaints. Generate a strong customer reference list
  • Labtech france - Chef de Produit/High Tech Product Manager

    2011 - 2011 In charge of the Fluxion Biosciences (Microfluidic and Automated Patch Clamp), ICX Nomadics (Surface plasmon resonance) and IntelliCyt (High throughput flow cytometry) systems in France, I manage all the aspects of these high tech systems, from launching to technical support.

    I promote technically these systems on the French Market (Seminar, Congres, etc...) and I'm in charge of the demonstrations, trainings, supports.

    I also manage support, training and follow up the french sale team regarding applications and scientific questions.

    2009 :
    - Launch of the BioFlux 200 and 1000 Nikon.
    - First BioFlux 1000 Nikon sold outside US.

    2010 :
    - Launch of the IonFlux 16 and IonFlux High Throughput.
    - First IonFlux HT sold in the world.
    - Major publication using BioFlux 200 in Toulouse.
    - Top Sales Performance 2010 outside US.

    2011 :
    - Launch the BioFlux 1000 Zeiss.
    - First 2 BioFlux 1000 Zeiss sold outside US.
    - Launch of the HyperCyt and HTFC systems.
    - Launch the Fluxion Biosciences system in Spain.
    - First BioFlux 200 sold in Spain within 7 months.
    - Top Sales Performance 2011 outside US.
  • Labtech France - Support d'application

    2008 - 2011 En charge de 3 gammes de produit haute technicité depuis octobre 2008, au sein de la société Labtech France, j'ai préparer l'ensemble des outils commerciaux et marketing pour le lancement de ces systèmes en France.

    Type d'appareillage:
    - système microfluidique d'imagerie en flux,
    - système de patch clamp automatisé,
    - système de résonance plasmonique de surface.


    Je m'occupe principalement de l'organisation de séminaires et des démonstrations des appareils, des démonstrations à proprement parler et ensuite de l'ensemble du support technique (installation, dépannage éventuel, suivi applicatif) pour l'ensemble de la France.
  • CNRS, IBCP - Doctorant

    2004 - 2007 MISSION :
    Gestion d’un projet de recherche "Caractérisation et propriétés biologiques de fragments dérivés du collagène V" - CNRS/Université Lyon 1 - Institut de Biologie et Chimie des Protéines - Lyon

    COMPETENCES :
    - compétences techniques : Biochimie, Biologie Moléculaire, Biologie cellulaire,
    - mise au point de protocoles expérimentaux originaux,
    - travail en équipe, collaborations en France et à l'étranger, encadrement, relation avec les fournisseurs,
    - publications d’articles scientifiques dans des journaux internationaux à comité de lecture,
    - communications lors de congrès scientifiques,
    - co-organisation de congrès.

    DESCRIPTION:
    Au sein d'une équipe de recherche dirigée par le Docteur Ruggiero, j'ai pris en charge, avec succès, le clonage, la production et la purification de protéines et de domaines recombinants.
    Suite à ces travaux, en collaboration étroite avec des équipes étrangères et la société Novotec, nous avons pu développer différents outils, comme des anticorps, dans un but de diagnostic, notamment dans le cas de cancer du sein.
    J'ai également pu mettre en évidence que l'un des domaines recombinants produits avaient une action sur la croissance des vaisseaux sanguins, lui donnant potentiellement une action anti-cancéreuse.

    Techniques maitrisées: Clonage, production en système procaryote et eucaryote, purification de protéines, culture cellulaire, notamment de cellules primaires, réalisation d'une étude transciptomique, etc...
  • Association Biodocs-Lyon - Bénévolat

    2004 - 2008 OBJECTIFS :
    - valoriser la formation doctorale auprès des entreprises,
    - faire connaitre aux docteurs les métiers de l'industries pharmaceutique et des biotechnologies.

    MISSIONS :
    - organisation de tables-rondes,
    - visites d'entreprises,
    - journée annuelle Biotechno de rencontre jeunes chercheurs-entreprises.

    Collaboration avec le réseau Rhôdanien des industries de la santé et avec les institutions locales.
  • CNRS, IBCP - Stage de Master 2

    2003 - 2004 MISSION :
    "Etude fonctionnelle d'un site de liaison à l'héparine, HepV" - CNRS/Université Lyon 1 - Institut de Biologie et Chimie des Protéines - Lyon

    COMPETENCES :
    - compétences techniques : Biochimie, Biologie Moléculaire, Biologie cellulaire.
  • Centre de biotechnologie de Sfax, Tunisie - Stage de recherche

    2000 - 2000 MISSION :
    "Construction d’un vecteur de clonage de Bacillus thuringiensis"
    Centre de Biotechnologie de Sfax, Tunisie.

    COMPETENCES :
    - compétences techniques : Biologie moléculaire, Microbiologie.
  • Beraud Cuisine - Aide poseur

    1995 - 2002 Travail saisonnier

    Pose de cuisine, salle bain, travaux de menuiserie, d'électricité de plomberie.

Formations

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