Mohamed JABRI

En résumé

Entreprises

• HI-TECH Seeds - Country manager Morocco

  2013 - 2015 Full P&L responsibility, including company long-term business plan & sales plan and annual budget.
  • Overall general management and commercial management.
  • Close contacts with product development to follow introduction of new varieties to the market
  • Management of the national team
  • Coordination with headquarters and other country organizations
  • Setting up sales methodology, distribution channels and after-sale agro technical support system.
  • Maintaining country distribution network
  • Intensive country travelling

• ELEPHANT VERT MAROC sa - Project manager

  2012 - 2013
  
  * Implement the commercial strategy ;
  * Managing the sales and development team
  * Setting up a distribution strategy
  * Coordinating with Marketing and R&D departments.
  * Management of commercial budget

• SYNGENTA Seeds - Country Business Manager

  2009 - 2011 Maximize the profitability generated by direct sales of Syngenta and distribution and delivery of products and services
  • Ensure that all marketing activities are in line with the company’s overall strategic direction in order to achieve maximum market penetration and profit in the short and long term
  • Control the implementation of the marketing plan, the coordination of the marketing team activities and the high performance of the marketing group
  • Develop and maintain high level of relationship with our Distribution, with excellent market knowledge and maintaining high customer satisfaction
  • Supervises: Product Managers, Sales Representatives and local Communication
  • Works with Area Business Managers, Market Managers and Product Business Managers
  • Control costs of local team
  • Implement and execute price and product form policies in line with the PMIN prices of products to maximize gross margin in the assigned market
  • Responsible for sales forecasts connected with costs and financial budgets
  • Maximize department effectiveness by coaching, training and development, Customer Management, Customer profitability
  • Managing customer satisfaction by complaint handling, complaint analysis, customer satisfaction survey, quality management and dispatch of orders
  • Managing controllable sales and distribution costs
  • Implement and lead assigned projects
  • Responsible for providing Budget figures on a yearly base
  
  
  Key Achievements:
  • Double the turnover
  • Breach the exclusive contract with the distribution channel and starting a new business model
  • Creating a sales team and restructuring of the marketing activity specially in solanacees segment
  • Conquer the Senegal market
  • Product orientation towards high value added segments

• SEMAPRO - Marketing & development Manager

  2007 - 2009 SEMAPRO is a subsidiary of a French distributor "Graines Voltz " which exclusively distributes seeds and conducting a professional way of looking at new products.
  With a staff of 5 Sales representatives and a development manager, this distributor reaches a turnover of EUR 5.5 million (ranked in the top 10 operators in this activity).
  
  Key Responsibilities:
  • Responsible of marketing station
  • Responsible of external trials for All crops
  • Support the sales force in fact our commercial team by a technical support
  • Define, develop and apply the annual plan of communication and promotion in line with the sales targets.
  • Establish a Marketing plan to set up the strategy of the activities
  
  Key Achievements:
  • Establish a new development strategy. Implement new procedures for evaluation and introduction of new products. Implement a new policy of promotion and communication.
  • Introduction new products in key segments

• SYNGENTA Seeds - Product manager Cucurbits

  2005 - 2007 Key Responsibilities
  • The management of the communication budget cucurbits
  • Support the sales force in fact our distributor by the technical training, information of production, the position of competition, the market trend Plan and initiate the trials produced to support the local sales and the breeding activities
  • Development of the new product in Moroccan & Senegal market
  •Define, develop and apply the annual plan of communication and promotion in accordance with the sales targets
  • Provide systematically the data of the market trend to the persons in charge of the activities and the product profils to Breeders
  • Person in charge of the forecasts for the variety in phase of screening and introduction
  • Establish a Marketing plan to set up the strategy of the activities
  
  Key Achievements:
  • Introduce new varieties: Naxos and Mermoz which now represents 35% of sales overall.
  • Contribute to making the Syngenta brand more known in the cucurbits segments and implement a communication and promotions plan ; more adapted to the needs of different customer segments.
  

• AGRIMATCO - Station manager & Area Sales Manager

  Casablanca 2003 - 2005 Agrimatco is one of the largest distributors based in Jordan and operates in over 44 countries in Africa, Eastern Europe and Middle East.
  Is among the monsanto distributor in Morocco
  He has over 30 people in its workforce and considered as the most professional in the seeds activity.
  Key Responsibilities:
  • Responsible of AGRIMATCO station
  • Responsible of commercial activity in the Taroudant and Ouled Teima areas
  • The establishment and followed the trials
  Key Achievements:
  • Contribution in the product development in collaboration with the development team.
  • Contribution to grow turnover in the area of Ouled teima taroudant
  

Formations

Pas de formation renseignée

Réseau

• Abdellah AZOULAYE

• David BRITTA

• Fouad GUNAOUI

• Hicham KANOUNI

• Jean HERMANN

• Lhoucine BOUREG

• Mohamed HATERBOUCH

• Rachid LAANAYA

• Redouane IGMIRE