Mouhcine ZARROU

En résumé

Entreprises

• Adidas Group - Trading and Implementation Specialist

  2017 - maintenant Responsible maximizing the profitability of Morocco Own Retail Operations by supporting the implementation of the adidas Group Retail strategy consistently across all stores and providing support to the region, developing and managing Store Operation related new projects and driving improvements in Store Operations processes.
  Identify opportunities for cost saving and standardization, and drive these projects through to completion.
   Act as a single point of contact liaising with EM Central and the region.
   Act as a single point of contact for retail initiatives across Morocco and work closely with the
  trading and implementation manager for MENA to cascade all projects of excellence in local
  market.
   Guide and direct teams in remote locations to achieve common objectives and results using
  WEBEX, phone and other modes of communication
   Complete pre-project analysis, capturing as is scenarios across stores/markets and seek
  existing best in class resources.
   Build comprehensive project plans for each project including success measures from all
  stakeholders, commercial implications and timelines.
   Track and report progress of ongoing initiatives and make modifications as necessary to
  increase efficiency, save time, or build contingency.
   Develop and conduct surveys with key stakeholders on policy/project drafts to ensure end
  product is understood and supported and test projects in pilot environments where required
  to ensure feasibility.
   Guide the Training team to develop and deliver training on related processes, based on the
  needs of the organization.
   Train retail staff in the operation of tools and methods such as GSOM, GROW, CoRP and
  other Global and local initiatives as directed by EM Central COE for Trading and
  Implementation.
   Support the store operations teams on daily operational tasks which include but are not
  limited to: managing the RBO team calendar; taking and distributing minutes for trading calls.

• Samsung - Retail marketing innovations manager

  La Plaine Saint-Denis 2014 - 2017 - Retail Innovations budget planning
  - Brandshop & Shop In Shop planning, space negociation and execution.(14 Samsung Brandshops opened and more than 100 shop-in-shops opened)
  - Open market infrastructure building for Mobile phones business
  - Shopper insights generation & retail design innovation ideas creation
  - Day-to-day operations Management of Samsung branded stores
  - Shop Visits & Space negotiation (location) with customers to enhance Retail presence
  - Designs evaluation & new programs selection to provide solutions that have the capacity to improve the shopping experience and make Samsung products more relevant at retail universe
  - Shop display and visual identity compliance management
  - ROI analysis and reporting
  - In-store Promotions planning based on shop sell-out evaluation and needs
  - Action plans generation based on store audit feedbacks
  - Retailtainment planning with PMs based on seasonality and product life cycle stage to enhance the shopper experience and push the sell out
  - Product launching planning & execution at retail universe
  - Roadshows and In-store marketing activities planning and management

• Unilever - Trade category AM

  Rueil-Malmaison 2014 - 2014 Brand management
  • Management of local production brands
  • Monthly market share analysis with action plan.
  • Management & planification of launch & relaunch projects
  • Marketing plan in above & below the line
  • Activity management in Urban- Semi urban & Rural area with continuous follow up with sales team.
  • Spot TV development with celebrities endorsment
  • Focus group- consumer & trade visits.
  • Recherche d’insight- Focus groups- consumer visit & trade visit.
  • Management of promotional plan
  • Budget management
  • P&L follow up & analysis
  Trade category management:
  - Développement de la visibilité permanente en point de vente (GT&MT)
  - Développement et exécution du Plan de Loyauté pour les détaillants
  - Définition des Assortiments par Catégorie / Marque / Circuit / Type de point de vente
  - Définition des stratégies de Merchandising & Planogrammes par type de point de vente
  - Fixation des objectifs de Distribution par type de point de vente GT & MT pour chaque lancement de produit
  - Analyse des performances par marque et par circuit : PDM – WD – SISH – Stock …
  - Mise en place et gestion d’un programme d’Audit Externe de nos points de vente GT & MT
  - Mise en place d’un projet CATMAN pour la catégorie Bouillon dans 5 magasins ACIMA
  - Organisation d’événements de groupe thématiques : Consumer&Customer Connect, Team Building …

• Unilever - Assistant brand manager intern

  Rueil-Malmaison 2014 - 2014 Brand management
  • Management of local production brands
  • Monthly market share analysis with action plan.
  • Management & planification of launch & relaunch projects
  • Marketing plan in above & below the line
  • Activity management in Urban- Semi urban & Rural area with continuous follow up with sales team.
  • Spot TV development with celebrities endorsment
  • Focus group- consumer & trade visits.
  • Recherche d’insight- Focus groups- consumer visit & trade visit.
  • Management of promotional plan
  • Budget management
  • P&L follow up & analysis
  Trade category management:
  - Développement de la visibilité permanente en point de vente (GT&MT)
  - Développement et exécution du Plan de Loyauté pour les détaillants
  - Définition des Assortiments par Catégorie / Marque / Circuit / Type de point de vente
  - Définition des stratégies de Merchandising & Planogrammes par type de point de vente
  - Fixation des objectifs de Distribution par type de point de vente GT & MT pour chaque lancement de produit
  - Analyse des performances par marque et par circuit : PDM – WD – SISH – Stock …
  - Mise en place et gestion d’un programme d’Audit Externe de nos points de vente GT & MT
  - Mise en place d’un projet CATMAN pour la catégorie Bouillon dans 5 magasins ACIMA
  - Organisation d’événements de groupe thématiques : Consumer&Customer Connect, Team Building …

• Mondelez international - Audit marketing intern

  CLAMART 2013 - 2013 Lead the assessment, design, costing, negotiations and implementation of the new Kraft + Bimo Route To Market.
  • Sales Talent Development
  • Sales Capabilities and Training
  • Sales Operations and KPIS
  • Sales process and audit
  • Sales Systems and RTM
  • Sales Business Development

• Nestlé - Product manager intern

  Marne La Vallée Cedex 2 2012 - 2012 Develop and implement national strategy and related business plans on how to approach “Out of Home” OOH channel ( MBS – marketing and business strategy / OPL –operational plan ).
  • Market insights analysis and Business models set up
  • Trade Assets optimization management
  • Partnership and contract Management
  • Exhibition and event conception and deployment
  • Global Business profitability leading

• EMU - Cyprus - Marketing manager

  2011 - 2011

• Ministère de la jeunesse et des sports - Chef de déléguation

  2010 - 2010 Comité d'organisation de la première édition des Jeux Africains de la Jeunesse - département de communication.

Formations

• ENCG : Ecole Nationale De Commerce Et De Gestion (Settat)

  Settat 2009 - 2014 Master degree

Réseau

• Abdelmajid BENJELLOUN TOUIMI

• Anas ERRAKKAB

• Driss EL MESKAOUI

• Hicham MAROUAZI

• Ikbal HAFLAOUI

• Khalid LACHGAR

• Oumaima CHAIBI

• Wadia ZGHARI

• Yasmine BENNADIR