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Société de Consulting et de Distribution
- General Manager
2016 - maintenant
• Give vision to the business
• Coordinate, manage and oversee all departments activities
• Address relevant opportunities
• Set appropriate destinations/targets
• Review achievements
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Opti-Tax Technologies
- Senior managers
2014 - 2016
April 2005 to Sales and Marketing Manager (Cote d'Ivoire, Togo, Benin), Imperial Tobacco July 2014 Group, SITAB subsidiary + (Niger since October 2012)
People under authority: 76 including 6
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Imperial Tobacco
- Senior managers
Paris
2005 - 2014
April 2005 to Sales and Marketing Manager (Cote d'Ivoire, Togo, Benin), Imperial Tobacco July 2014 Group, SITAB subsidiary + (Niger People under authority: 76 including 6
Budget under responsibility: 1,5 Bo CFA (A&P) and 1,8 Bo CFA (operating)
Current Role
* Participate and contribute to the establishment, development and review of company policy, planning, strategy and business development plans
* Provide a clear vision of the market environment through both market research and field force data collection as a base on which to build marketing and corporate strategies
* Jointly with the GM and regional sales and marketing management teams, develop, agree and implement the annual brand marketing plans for the Group brands to ensure corporate objectives are achieved
* Jointly with the GM and regional sales management team, develop, agree and implement a trade marketing plan which maximizes the company's market, brand, volume and channel objectives and ensures the support and loyalty of SITAB customers in the wholesale and retail trade
* Oversee all group brand and trade marketing activity to ensure that it is in line with both brand strategy and corporate guidelines
* Improve brand profitability through active cost control, regular price/trade margin review and continuous evaluation of all marketing spend
* Propose, agree and champion the development and implementation of the most effective trade marketing structure, the level of manpower and the size of financial resources needed to exploit market opportunities and to achieve the company's trade marketing and distribution objectives
* Develop and monitor the Cycle Plan, which meets the company's market, brand and volume objectives and reflects the needs and priorities of the individual trade channels in each market
* Develop and ensure an efficient and effective trade marketing organization which is well trained and highly motivated in order that the company's trade marketing representation is superior to the competition in respect of both core and added value services
* Develop people within the brand and trade marketing team to ensure that talented individuals are motivated and are able to progress within the organization/group
* Build effective working relations with external agencies to ensure that first class service levels and products to agreed budgets are received
* Champion and propose innovation in products and processes in order to achieve competitive advantage
* Provide regular marketing information and reports on performance, plans and strategies, ensure all relevant company management is fully informed at all times
* Manage key trade customers through the development and implementation of account strategies and plans in order to maximize volume and share performance
* Consistently communicate the marketing vision throughout the business to ensure clarity of purpose and work effectively with all departments to ensure it is achieved ;
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Coca-Cola
- Operations Manager
ISSY LES MOULINEAUX
2004 - 2005
Operations Manager (Madagascar, Mayotte, Comoros),
East Africa and Island Region
People under authority: 45 including 4 senior managers
Budget under responsibility: 350 Mo CFA (A&P) and 200 Mo CFA (operating)
Job Purpose
* Manage sales expansion through multi-functional teams: sales, marketing, and logistics in highly competitive market
* Implement mutually profitable business plans with Bottler Partners ;
* Forge strategic partnerships with customers focusing on mutual business development ;
* Develop and execute marketing strategies to drive consumers ;
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Coca-Cola
- General Manager
ISSY LES MOULINEAUX
2002 - 2004
General Manager, B.A.B (Coca-Cola/Canada Dry Bottling Plant
in Congo, Brazzaville)
People under authority: 85 including 6 middle managers
Budget under responsibility: 70 Mo CFA (A&P) and 550 Mo CFA (operating)
Job Purpose
* General management responsibility for the coordination, management and development of all S&M related activities: production, finance/accounting, sales and logistics ;
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Coca-Cola
- Area Manager
ISSY LES MOULINEAUX
2000 - 2001
Area Manager (Togo, Benin, Ivory Coast), People under authority: 43 including 3 middle managers
Job Purpose
* Functional responsibilities for the coordination, management and development of sales and marketing activities in concerned countries ;
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BONAGUI
- Sales Manager
1997 - 1999
Sales Manager, People under authority: 38 including 4 middle managers
Budget under responsibility: 160 Mo CFA (A&P)
Job Purpose
* Manage sales team through organization/reorganization of the structure, trade execution standards and volume objectives setting, training, A&P budget monitoring, business plans conception and execution ;
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Coca-Cola
- Field Marketing Manager
ISSY LES MOULINEAUX
1995 - 1997
and Island Region
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Howard University
- Graduate Assistant
1992 - 1993
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Alright Parking
- Internal Auditor
1989 - 1994
Job Purpose
* Perform daily analysis of turnover variance between standard levels and actuals ;
