Mylène ALBIZZATI

En résumé

Entreprises

• Rieter - Senior Marketing Manager

  Moissac 2016 - maintenant

• Sulzer - Marketing Manager

  Winterthur 2012 - 2016 * Planning, management, and implementation of annual segment and product marketing activities
  * Identification of new marketing channels to promote Sulzer Pumps' products
  * Development and execution of new marketing concepts in line with the corporate brand identity
  * Optimization of the company's internet and intranet product pages
  * Oversight of product launch campaigns
  * Global segment and product marketing budget management and implementation
  * Approval of all local printed and digital segment and product marketing materials such as flyers, brochures, web content, and videos
  * Supervision of professional photography projects in various manufacturing facilities
  * Development and coordination of articles for the company's magazine Sulzer Technical Review

• SKF - Marketing Manager

  Montigny-le-Bretonneux 2009 - 2011 - Oversight of design and execution of annual marketing plan, including promotional materials, both national and international
  - Optimization of the company’s internet and intranet pages
  - Support for sales units and organization of trade shows and events
  - Marketing budget management, efficiency and implementation
  - Planning, management, and implementation of product launch activities
  - Liaison with product managers and sales teams over communication strategy for individual products
  - Optimization and organization of sales force training sessions

• SKF Actuation System - B2B Communication Manager

  Montigny-le-Bretonneux 2006 - 2009 - Target market communication materials
  - Translation of company literature into French and German
  - Development of publications for company and product promotion
  - Assistance for product managers by development of tools which enhance the sales of target products
  - Budget management and efficiency
  - Maintenance of photograph, illustration and brochure library to provide salespeople with a comprehensive source of information about the company
  - Implementation of new corporate identity
  - Coordination and publishing of internal newsletter “be moved by us”
  - Management of internal and external communication
  - Creation, design and launch of a new intranet

• Magnetic Elektromotoren AG - Marketing Intern

  2004 - 2004 * Administrative support to the marketing manager
  * Updating the product catalogue in three languages (French, German and English)
  * Ensuring availability and consistency of marketing materials
  * Creation of the company's intranet Webpages
  * Translation of various marketing brochures into French
  * Training individuals to navigate the company's intranet database

Formations

• PACE UNIVERSITY (New York)

  New York 2002 - 2006 Bachelor of Business Administration
  
  Bachelor of Business Administration (BBA) with distinction
  Major in Marketing (with concentration in International Marketing) and minor in Finance

• CEFAM

  Lyon 2001 - 2005 Titre certifié Niveau 1 par l’Etat
  
  Marketing and Finance

Réseau

• Alexandre WILHELM

• Azziz AKROUM

• Boris DELMAS

• Florence MERMET

• José CANADA

• Khalid SADKI

• Nicole RINAUDO

• Susanne ZADOR

• Xavier GAILLARD