En résumé

Experienced Professional with more than 7 years in Key Account, Sales Management, Merchandising Management, and Marketing activities in Kuwait, UAE, Oman, Qatar,....
Career record of achieving set goals, quality, time and effective resource utilization.


  • Exertis Arc Telecom - Head of Travel Retail

    2016 - maintenant
  • Merlin Digital LLC - Business Development Manager EMEA Region

    2013 - maintenant Key Accounts and Business Development Management
    • Handling different Key Accounts all across the MENA Region
    • Developing our business and Market share by appointing new Distributors or by dealing directly with retailers/hypermarkets all over the MENA Region.
    • Performing Wholesale deals all around the world.
    • Establishing a real partnership with new retailers/distributors
    • Performing follow up of the order with respect to delivery schedule
    • Monitoring sales and gross profit with retailer: weekly sales report.
    • Monitoring ageing stock: weekly stock report, and actions taken accordingly.
    • Developing a Sales Action Plan according to stock rotation and new product launch.
    • Identifying problems from retailers, reviewing information, analyzing options and applying solutions.
    • Following up the market, competition and establishing price survey.
    • Results oriented, to achieve the target initially defined.
    • Following up for payment collection

    Sales Team Management
    • Managing a team of Merchandisers based in all Retail Partners
    • Developing and proposing technical training on the floor and HO on regular bases
    • Weekly and Monthly target prepared and presented to the team (SMART Principle)
    • Sales Action Plan prepared with Marketing Manager
    • Monitoring the Sales team performance
    • Outdoor Motivating Activities on monthly bases
    • Performance and KPI’s reviewed every 3 months.
    • Reallocation or promotion done according to sales results and growth.
    • In charge of recruitment of new merchandisers.

    Marketing and Merchandising Management
    • Daily,Weekly and monthly stores and HO visits.
    • Implementing the key retail rules
    • Insuring the visibility of the brand in store
    • Following -up of the display and generating a Display Report
    • Preparation and implementation of promotion activities in store
    • Coordinating the Digital Marketing activities with our Marketing Manager.
    • Coordinating our different Events such as Gitex Technology Week, Distree,…



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