Online marketing and health communications expert with broad experience of working with non-profit, governmental and business projects.
Entreprises
INSEAD MBA Programme
- MBA candidate
maintenant
Ashmanov&Partners
- Account Director, Head of Takzdorovo.Ru team
Москва2009 - 2011- Developed the concept and digital communication strategy for the largest Russian healthy lifestyle website, major digital effort of the Ministry of Health for 2009-2012. The project reached over 9 million people with more than 230 000 active registered users on the website, the average annual budget - $1 mln.- Supervised development of digital communication strategies, KPI and post-click performance analysis for major agency clients from pharmaceutical, online retail, FMCG, retail banking, hospitality industries, and series of e-commerce clients.- Managed the development and promotion of the websites for the key international FMCG brand with a team of 10 subordinates (designers, programmers, editors etc.) with an overall budget over $500K. - Restructured Internet presence of a cable TV channel, which allowed to optimize the future development costs and focus on the most profitable sections of the website. - Developed formalized internal client communication procedures for the account team of the agency and coached team members to improve client service levels. - Managed and co-lead a team of 12 account managers to perform effective implementation of digital communications campaigns with up to 100 clients.
LiveJournal
- Intern
2008 - 2008-tConducted analytical research of the user communities and identified the issues that required special attention. Provided recommendations on the LiveJournal online community management strategy.
Leo Burnett
- 1-to-1 Account Manager
Saint Denis2006 - 2007- Managed the development of CRM and digital promotion campaigns for a major FMCG brand, including supervision of 5 vendors involved in the project. - Performed regular analysis of the promotion effectiveness and meeting targets, developed recommendations for the future promotion efforts in order to increase sales and change the customers perception of the brand. As a result, the number of promo participants increased by 15% as compared to previous year.- Facilitated collaboration between the creative, CRM and digital team during re-branding activities for the client.
Transatlantic Partners Against AIDS
- Program Associate
2005 - 2006-tHandled logistics, media relations and vendor management of the key media events aimed at raising awareness about HIV/AIDS in Russia, such as collaboration with Russian Fashion Week, MTV Russian Music Awards, Russian Media Summit etc. - Developed and launched a project Russian Designers Against AIDS in collaboration with Russian Fashion Week with a media reach of several hundred celebrities and opinion leaders.- Supervised the development of the campaign website and marketing research project. -tPromoted from a program assistant to associate in 3 months. Key accomplishments:
KOM INFO
- Project Manager of the Moscow Government Health Department website
2003 - 2005-tManaged the launch of the Moscow Health Department website (www.mosgorzdrav.ru), coordinated team of 5 people. The website received Golden Site Award and the Runet Award in healthcare category.
Formations
First Moscow State Medical University Named After I.M. Sechenov
2012 - 2012
University Of North Carolina At Chapel Hill (Chapel Hill)
