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PROMASIDOR
- Brand Manager
2016 - maintenant
- Build & set Marketing plans Marketing aligned with the Objectives/Budgets
- Build & Follow up Marketing Budgets per Brand
- Define & plan new products launch steps
- Define ATL, BTL, DIGITAL actions & plan for the promotional activities
- Analyze the market, the sales & all the commercial indicators in addition to consumption trends
- Carry out consumers’ qualitative & quantitative studies
- Establish the concept sells & planograms
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Procter & Gamble
- Algeria Modern Trade Leader
Asnières-sur-Seine
2016 - 2016
- Design iconic solutions per banner
- Draft a new "Brand Master Plan" more aggressive, based on a specific BMP
- Contribute to set the Joint Business Plan with a focus on extra visibility par category
- Train & on-board the "Modern Trade Key Account Manager"
- Train & leverage local agencies to the P&G standards
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Procter & Gamble
- Algeria Brand In-Store & Direct To Consumer Fuctional Expert
Asnières-sur-Seine
2015 - 2016
- Step change on shelf communication with superior claim & off shelf presence
- Launch Brand ambassador program to drive consumer’s education
- Launch POSM reinvention program in both Modern Trade & Mini Market stores, 540 stores
- Enhance Algeria capabilities :Control operations, Warehousing, Reporting
- Assess, recommend & execute with excellence the « POME » programs & expand partnerships
- Focus & Participate in important events & hot spots to rise the « Reach » : International Fairs & Caravans
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Procter & Gamble
- Algeria corporate MS&P / Modern Trade Executive
Asnières-sur-Seine
2014 - 2015
- Implement best in class fundamentals: share of shelf, share of display and feature >= targets
- Track the Out Of Stock & review/fix the ordering process
- Build a trust win-win relation with customers. Arrange Top to Top Manager quarterly meetings
- Implement 100% True Score Card/Joint Business Plan with total MT customers & Distributor
- Implement Category management in Modern Trade Stores
- Track the trade spending & post asses Initiatives on monthly basis
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Procter & Gamble
- Algeria Corporate Marketing Strategy & Planning
Asnières-sur-Seine
2013 - 2014
- Build & launch a CRM program dedicated to Mini Market Channel & follow up the execution
- Understand Modern trade dynamics & own Competition tracking
- Support monthly deployments by timely readiness of Toolkit : concept sells & POSM
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ID CONCEPT
- Advertising Manager
2012 - 2012
In an advertising & communication company, I followed a training during 03 months as an Advertising Manager.
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Expert Solutions Groupe
- International Trade Consultant
2011 - 2012
- Buy raw materials
- Negotiate Best price on the international market & the best quality, best payment terms & lowest shipping costs
- Handle major international supplier’s portfolio
- Build a win-win relationship with our suppliers, based on commitment & trust
- Scrutinize every detail of each transaction
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Eli Lilly and Company
- North West Africa Senior Accountant GA
neuilly sur seine
2010 - 2011
As a Senior accountant, my duties are :
- Ensure the year end closing ( for Algeria, Tunisia & Morocco).
- Ensure the monthly closing (for Algeria,Tunisia & Morocco), Which includes the following tasks:
Monthly bank accounts reconciliations;
Monthly accounts reconciliations:
Check theTreasury accounts;
Check the prepaid expenes;
Review the accounts of the employees loans;
Check the cash advances (temporary & permanent advances);
Reporting a high quality financial statements, delivered on monthly & quarter bases;
To comb through all the accruals and check the payments.
Send the closing logs for approval, then submit them To Geneva.
- Quarter OPEX Forecast of North West Africa affiliates.
- Deliver trainings on financial policies & procedures.
- Work on a part of the COSO project for NWA, by developing process maps according to each affiliate.
- Calculate the employees salaries.
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Sarl Exposign
- Commercial Deputy Manager
Alger
2009 - 2010
- Supervise my Project manager’s team (05 people);
- Develop & implement new procedures specific to the commercial department, in collaboration with other head’s departments, because the company was setting reorganization.
- Meet with the sales manager, and keep her informed the projects progresses;
- Establish events & projects planning;
- Dispatching projects between my team’s members;
- Follow up with each project manager the progress and the implementation of projects as it is important to meet deadlines;
- Coordinate with the technical & the operation staffs, to meet deadlines.
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REGUS
- Customer Service Representative
Paris
2007 - 2009
- Follow up the occupancy states and set the business reports;
- Make a continual follow up with the customers, and bring them all the support needed;
- Receive potential customers, identify their needs and suggest offers that suit them;
- Draw the promotions planning, and then make a specified market study by gathering the necessary data, to take the right decisions;
- Manage the petty cash;
- Coordinate with the notary about terms and conditions of every contract, to facilitate all the legal staff for the foreign customers.
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LCP Communication & Publicité
- Operational Marketing Supervisor
2006 - 2007
My job was mostly done on field. My duties were :
- Manage teams on field during promotional or sampling campaigns when launching a new product;
- Check the promotional material before every event;
- Check the amount of products delivered for each agent per day, especially during Sampling or Tasting Operations;
- Control the external appearance of the booth, the agents & the advertising panels.
I was in charge of supervising following events:
- A sampling operation "Door to Door" for HENKEL. The aim of this operation was to introduce a new product, on the Central and Eastern cities of Algeria, in 2006;
- A "Promotion & Sale Operation" for NESTLE products during the 2007 FIA;
- An "Advertising Campaign" in partnership with SONYERICSSON & Watania Telecoms: Flyers distribution, during 2007;
- A ‘’Tasting Promotional Campaign" for ROUIBA products, done in the east Algerian coast, during summer of 2007.
