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Nicolas JEGARD

ASTANA

En résumé

Experience within Europeans FMCG companies than give a the habit to work with process, and my experience within “local” factory without process when I start (I built them) , give me a double culture and show my adaptation capacities.

Sales ; B2B and B2C , ( build new commercial policy , launch new commercial-distribution system )
Marketing ; launch new SKU, launch new product in market, TVC, portfolio optimization
Industrial; reorganization of process
Management; recruitment , termination, promotion, motivation system
....

Live in different cities than prove my adaptation capacity than can be again improve in an other CIS countries.

Mes compétences :
Agroalimentaire
Distribution
General management
PnL management
L management
Assembly Plants
management of dealers and retailers
base preparation
Restaurants
Private Equity
Newspapers
Management of sawing factory and furniture manufac

Entreprises

  • Format Mach Company Kazakhstan - Executive director / board member

    2016 - maintenant - Executive director / board member ( 1 000 employees ) :
    Development of sales: work with key consumers, managing sales managers , build selling plan , follow delivery and payment.
    General management: P&L management, coast optimization, build motivation system , strategical way for next 3 years
    Management of factory : work on factory plan , launch of regular meeting to build communication between factory-sales-logistic.
  • Format Mach Company Kazakhstan - Executive director / board member

    2016 - maintenant - Executive director / board member ( 1 000 employees ) :
    Development of sales: work with key consumers, managing sales managers , build selling plan , follow delivery and payment.
    General management: P&L management, coast optimization, build motivation system , strategical way for next 3 years
    Management of factory : work on factory plan , launch of regular meeting to build communication between factory-sales-logistic.
  • FormatMachCompany Kazakhstan - Head of Astana representation

    2015 - 2016 - Head of Astana’s office of FormatMachCompany:
    Development of sales: work with government instance to work in export, make marketing supports for this target , send information to a delegation than was in Iran ( February 2016 ). Negotiation of new commercials conditions for 2016 with costumers. Find new tender platform to selling in Russia. Price analyses , and launch coast reduction to be competitive.
    Draw strategical way for next 3 years ,
    Refund of procedure : matters in expedition’s procedure than have effect on payment’s delay. Launch new procedures
    Acceleration of homologation : to work with europeans companies we need to be homologate by those companies. Organization of meeting to make an update of the situation, launch a plan to solve matter and following of evolution, clause homologation for 2 consumers, launch homologation for new consumer.
  • Danone Brazil - Chief Marketing Officer

    2014 - 2015 Chief Marketing Officer (CMO) Business Unit UHT and Co-packer: (Tunover of the BU 100 Million EUR )
    Dissociation the structure UHT and co-packer from the existing Country Business Unit to make a focus on this business.
    Build 3 years plan Marketing (positioning of brands, new products and new categories).
    Build 3 years plan Sales ( Canals of distribution, price point by canal,...)
    PnL amelioration ( proposition of launch new co-packer for optimization of logistical coats ).
    Following of existing project (launch of product in categories for the BU).
  • Danone Russia-Belorussia - Tetra Pak - Marketing and Sales project manager

    2013 - 2014 Danone Russia = CANN 2 Billion EUR ( turnover with TetraPak 30 Million EUR )
    - Marketing and Sales project manager for UHT category:
    Innovation breakthrough; new product (better valorization of UHT white milk).
    Portfolio optimization, PnL management.
    Sales growth: on store animation
    Sales polity buy canals, plan of sales by canals ( retail, dealers, direct).
    Coast optimization: creation of a new delivery schema.
  • Данон индустрия, Danone - Project manager for UHT category

    2013 - 2014 Danone Russie
    - Project manager for UHT category :
    Innovation breakthrough; new product (better valorization of UHT white milk).
    Sales growth: on store animation
    Coast optimization: creation of a new delivery schema.
    Regularization of nonpayment: payment from supplier of marketing investment from 2011-2012-2013
  • Danone Ukraine - Brand Marketing Manager

    2012 - 2013 Danone Ukraine CANN = 200 Million EUR (turnover with TetraPak 2,5 Million EUR )
    - Brand Marketing Manager:
    Coast optimization: order optimization, co-printable between brands, PnL management.
    Line optimization: Change format of product to have one line with full utilization VS two lines with low utilization.
    Re-launch product: new packaging = growth of 30-40% (different brands) vs Y-1
    Positioning and assortment of the brand, redesign, new product launch, TVC copy adaptation. (Growth brand 50%
    YTD)
  • Danone - Project manager for UHT category and Brand Marketing Manager

    Paris 2012 - 2013 Danone Ukraine
    - Project manager for UHT category:
    Point of contact for Tetra Pak in Danone to solve matters (marketing, industrial, logistic ,..) help both companies to understand each other’s to growing the category.
    Coast optimization: order optimization, co-printable between brands
    Line optimization: Change format of product to have one line full utilization VS two lines with low utilization.
    Re-launch product: new packaging => growth of 30-40% (different brands) vs Y-1
    - Brand Marketing Manager : ( since October 2012 ) definition of the positioning and the assortment of the brand, redesign, new product launch.
  • 5asec Ukraine - Retail Operations Director

    2011 - 2012 5asec turnover 1 million EUR with 5 shops
    - Retail Operations Director : (5 shops, 25 peoples)
    Implementation of procedures 5àSec through training. , definition of objectives (sales of complementary services,
    discount card) ,definition of price and promotions, recruiting new staff, create a motivation's system, launch an intern
    newspaper, open new shop, installation of software in all shop.
  • 5 a sec - Operation Director

    2011 - 2012 - Operations Director Retail: (5 shops, 25 peoples)
    Implementation of procedures 5àSec through training. , definition of objectives (sales of complementary services, discount card)
    Definition of price and promotions, recruiting new staff, create a motivation’s system, launch an intern newspaper, open new shop, installation of software in all shop.
  • BFB Ukraine - Deputy director

    2010 - 2011 BFB make furniture for Eastern Europe. 1.2 million EUR turnover.
    : Management of sawing factory and furniture manufacture (130 employees ).
    General management : re-fondation of fabrication process ( double digits growth of production capacities ), flowing
    and regularization of payment, launch of CO program ( Coast Out ).
  • BFB - Deputy Director

    2010 - 2011 -Deputy director: Management of sawing factory and furniture manufacture (130 persons).
    Plan productions organization, from the moment of transfer of materials in manufacture to goods release.
    Management of the personnel, management client’s credits. In half a year double the production by new organization, planning of order, planning of raw material,..
  • ORANGINA SCHWEPPES - Sales Director For chanel HORECA, Trade-Marketing Manager , Export Director

    Levallois-Perret 2008 - 2010 -Sales Director for channel HORECA (HOtel, REstaurant, COffee , between 5 and 10 persons)
    build commercial policies to have a better management of dealers and retailers
    increasing c. customers in amount of 50%, sorting of network, creating the commercial policy. Sales stabilization in a declining market.
    -Trade-Marketing Director (between 10 persons)
    Separation of Trade marketing structure from the marketing department, set up of purchasing procedures, advertising product stock management, set up of recommended assortment.
    -Export Director (2 persons) Customers management, set up of commercial strategy, prospecting new customers.
    -Business development Manager searching for a partnership concerning the production or the distribution of new products.
  • ORANGINA Ukraine - Sales and Trade marketing Director

    2008 - 2010 800 people, 150 mions liters production in Local Brands 30 mions EUR turnover. Orangina production start in for channel HORECA (HOtel, REstaurant, COffee , between 5 and 10 persons) increasing
    customers in amount of 50%, sorting of network, creating the commercial policy. Sales stabilization in a declining
    market due a new sales policy
    -Trade-Marketing Director (between 8 - 10 employees )
    Separation of Trade marketing structure from the marketing department, set up of purchasing procedures, advertising
    product stock management, set up of recommended assortment.
    -Export Director (2 persons) Customers management, set up of commercial strategy, prospecting new customers.
    -Business development Manager searching for a partnership concerning the production or the distribution of new
    products, augmentation of numeric distribution.
  • Lactalis - Business Development Manager

    Laval 2005 - 2008 - Build commercial policies to have a better management of dealers and retailers , following and development of direct sales (analysis distribution percentage, putting into operation warehouses, analysis and recommendation of commercial needs, proposal of strategy to be applied to the dealer.
    - Start-up new distribution method: need analysis, customer data base preparation, commercial terms creation, research of human and technical means (5 warehouses Kiev, Lvov, Nicolaev, Simferopole, Odessa, 50 persons)
    -Working in field (50% of working time, from which 8 consecutive months in Simferopol) to follow the work of sales team
  • LACTALIS Ukraine - Sales Business Development Manager

    Laval 2005 - 2008 1st Ukrainian plant was bought by Lactalis (family-owned multinational,world number 2 for Dairy products) in 1995. Second plant
    was bought at the end of 2004 overall 1.300 people, 60.000 tons produced, 70 mions EUR turnover. A third company was bought at the end of
    2007 with additional 1.500 people and 40 mions EUR . Importation and exportations over the whole CIS countries area
    Sales Business Development Manager
    - Build commercial policy to have a better management of dealers and retailers, following and development of direct
    sales (analysis distribution percentage, putting into operation warehouses, analysis and recommendation of commercial
    needs, proposal of strategy to be applied to the dealer 20% of sales increase vs Y-1.
    -Following and development of direct sales (analysis distribution percentage, putting into operation warehouses,
    analysis and recommendation of commercial needs, proposal of strategy to be applied to the dealer.
    - Start-up and Management of new distribution method: need analysis, customer data base preparation, commercial
    terms creation, research of human and technical means (5 warehouses Kiev, Lvov, Nicolaev, Simferopole, Odessa, 50
    persons) augmentation of distribution and augmentation of sales
    -Working in field (50% of working time, from which 8 consecutive months in Simferopol) to follow the work of sales
    team

Formations

  • IHEDREA

    Paris 2000 - 2004 IHEDREA (Institut des Hautes de Droit et
    Economie Agricole) IHEDREA is a multidisciplinary training school in 4 years of general high-level
    executives as likely to occur in agriculture, agribusiness and rural areas (Economy, law, management, and
    marketing)
  • Institut Hautes Etudes Droit Rural

    Levallois Perret 2000 - 2004 marketing agro-ali
  • Maison Familiale Rurale MFR (Montauban De Bretagne)

    Montauban De Bretagne 1996 - 1998 adresse intenet

    http://www.mfr35.asso.fr/presentation/fiche.php?etablissementid=9
  • Maison Famillial Et Rural MFR (Loudeac)

    Loudeac 1994 - 2000 adresse internet

    http://mfr-loudeac.asso.fr/

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