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Nicolas ROUSSEL

PARIS

En résumé

Inbound marketing * Social selling * Lead generation * Content marketing * Lead generation * Marketing automation * Social Media marketing * Digital marketing * Buyer personas * Buyer's journey * Social Media marketing * Digital marketing * B2B

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LET'S TAKE YOUR BUSINESS TO THE NEXT LEVEL !
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Ready to take your business to the next level? Let's get in touch!

I am an intrapreneur passionate by digital marketing, more specifically content and inbound marketing as well as social selling. That's why I decided to be an Hubspot certified professional.

I am a strategic, adaptable and creative person, motivated by challenges. A creative thinker!

Over the last 20 years, I have worked with companies in the IT industry helping them to grow their sales and improve their marketing.

I have lived in France and Singapore, holding business development and marketing positions, leading various projects and setting up different businesses.

During the past 6 years, I have worked on Cloud adoption helping vendors in their strategy to reach the right partners, and end users to migrate to Microsoft Cloud solutions.

I truly believe that successful organisations are those who mix new sales and marketing strategies such as social selling to deliver great results to their clients and stakeholders.

I am looking for new opportunities in France. Want to connect? Happy to discuss with you on how I can help your organisation - Feel free to reach out.


Specialties: Account Management, Business Development, Channel Management, C-Level Presentations, Sales Management, Consultative Selling, Contract Negotiation, Cross-Selling / Up-Selling, Competitive Analysis, Deal Negotiation and Closing, Lead Management, Lead Generation, Market Research / Analysis, Digital Marketing, Inbound marketing, SocialSelling, B2B Marketing, Marketing Management, Go-to-market strategy, Strategic partnerships

Mes compétences :
Marketing opérationnel
Channel marketing
Marketing stratégique
Business development
Cloud computing
Marketing
IT
ICT
BtoB
Saas

Entreprises

  • IandYOO - Inbound marketing et Social selling

    2016 - maintenant 9 fois sur 10 le cold calling ne marche pas. 90% des dirigeants disent ne pas répondre aux appels et emails de prospection. Le temps béni où les acheteurs étaient heureux de recevoir un appel car ils n’avaient pas accès à l’information est fini. Aujourd’hui internet a changé la donne.

    L'inbound marketing et le social selling permettent de recréer un lien avec les prospects, contacts et clients.

    Mettre en place une stratégie inbound marketing permet de réduire vos coûts d'acquisition clients et d'améliorer l'image de votre entreprise.

    En savoir plus : www.IandYOO.com
  • Acuutech Pte Ltd (Singapour) - Regional Business Development Manager

    2015 - 2016 Acuutech (established 1996) is headquartered in London UK with a Regional HQ in Singapore and a partner network throughout Asia.

    Acuutech provides comprehensive IT Solutions focused on corporate business customers, ranging from Small to Medium sized organisations requiring outsourced IT support to Large Multi-nationals requiring an extra pair of eyes to conduct IT Audits or hands to deliver projects.

    Acuutech provides expert advice, consultancy, Cloud hosting solutions, network design and installation, telephone systems, remote and/or onsite support and IT procurement.
  • I AND YOO (Singapour) - Owner - Marketing and Business development

    2014 - 2015
  • MobiKey - Marketing & Business Development - Co Owner

    2013 - 2014 mobiKey is a premium brand of expandable and customizable furniture. mobiKey creates, manufactures and markets an innovative concept of furniture.
  • CompuBase - Business Development Manager compuBase & PartnerVIP

    2010 - 2013 #compuBase is an ICT channel services company specialized in consulting and marketing database dedicated to ICT distribution
    • Business development on new internet activities
    • Develop products positioning and and go-to-market strategies
    • Identify strategic business and partnership opportunities. (EuroCloud, LaLettreDuSaas, Aden, …)

    #PARTNERVIP is an event designed by distribution professionals who understand the current difficulties and needs of channel players. It is an event which brings together specific market intelligence and well targeted contacts in an environment conducive to generating value added business.
    • Business development
    • Develop products positioning and and go-to-market strategie
    • Identify strategic business and partnership opportunities
  • PAYTAP - Business Development Manager

    2009 - 2010 Editor specialized in secured virtual money and mobile payment transactions
    • Co-creation of a start up that specializes in mobile payment
    • Business model and business plan for fundraising
  • LOGIC IT - Channel Marketing Manager

    COURTABOEUF CEDEX 2005 - 2008 ICT distributor and Value Added Reseller - BtoB
    • Responsible for marketing plans & operational marketing
    • Online marketing: websites creation - SEO and SEM campaigns
    • Head for vendors relationships: marketing development funds, certifications, specializations
    • Partnership Management
    • Project manager for the implementation of a Customer Relationship Management tool
  • ESOL Software - www.EasyStockOnLine.com (Logistore) - Business Manager

    2004 - 2008 Leading French website on ICT stock channel information www.EasyStockOnLine.com ( now www.compubase.biz )
    • Concept and business model elaboration
    • Design & functional specifications - implementation and suppliers monitoring
    • Responsible for marketing plans & operational marketing
    • Sales, partnership and alliances managerline.com
  • LOGISTORE - Channel Sales Manager

    2000 - 2005 • Recruitment, training and supervision of 8 salespeople and a team of outsourced telesales
    • Responsible for sales and purchasing policies - suppliers relationship management
    • P&L management
  • LOGISTORE - Channel Account Manager

    1996 - 1999 ICT distributor and Value Added Reseller - BtoB
    • Key and SMB accounts manager
    • Set up and management of an indirect sales channel (700+ ICT partners – resellers and VARs)

Formations

Réseau