Nina INTIHAR

En résumé

Entreprises

• Direct Media Komunikacije - Media strategist

  2012 - maintenant * media strategies for clients in Slovenia and coordination in Adriatica region
  * preparing pitches for new clients
  Awards:
  * Silver Effie 2012 for Frutabela
  * Slovenian Advertising Festival (SOF) / 2013 / gold, outdoor for Frutabela
  * Slovenian Advertising Festival (SOF) / 2013 / gold, media for Frutabela

• Abanka - Director, Marketing Department

  2008 - 2011 * leading, organizing and coordination of Marketing department and implementation of * * marketing department strategy
  * planning, preparation and control of marketing communication activities, events, sponsorships and selection of product presents for customers
  * preparation of marketing research
  * cooperation with product development department
  * membership in Abanka's development team following Abanka's development strategy (evaluation and confirmation of projects)
  * responsibility for web activities
  * positioning, architecture and visual identity of Abanka's product brands

• Publicis - Head of Strategy Department

  Paris 2005 - 2006 * development of the strategic function in Publicis
  * holistic marketing communication strategies development for different clients and cooperation with the creative team
  * providing strategic consulting to different clients in finance, mobile, technology, FMCG, pharmaceutics
  * strategic regional coordination for some clients (Vichy, Droga - Argeta)
  * preparation of pitches
  * consulting client on products development ;
  * strategy and implementation of new Mobitel brand for youngsters Itak (target group analysis, media habits and life style analysis, name definition
  * segmentation, selection of key communication channels...)
  * responsibility for regional brand management Vichy in Slovenia, Croatia, BIH and Serbia
  * regional repositioning of pate Argeta in Slovenia, Croatia, BIH and Serbia

• Publicis/Zenith Optimedia - Head, Media department

  2003 - 2004 * development and responsibility for media strategies for key clients (cosmetics, finance, car industry, IT, FMCG)
  * media department development
  * negotiations with media on behalf of clients and the agency
  * preparation of pitches
  * golden award in regional media festival SEMPL 2004 for the most creative use of media for Hyundai

• Publicis/Zenith Optimedia - Senior media planner

  2000 - 2002 * development and implementation of media strategies for local and international clients
  * decision on the most appropriate media to communicate with the target group
  * category, target group and competition analysis (finance, car industry, IT, FMCG)
  * measurement of advertising effectiveness ;
  * golden award SOF 2001 and regional media festival SEMPL 2002 for the most creative use of media for Ambre Solaire - Garnier
  

Formations

• ESLSCA

  Paris 2000 - 2006 Post-Graduate Certificate
  
  Postgraduate certificate for international marketing