Je suis responsable de la stratégie intégrée des moyens à l'agence média MEC
Mes compétences :
Créativité
Intégration
Stratégie
responsible for integration
develop the consulting
Entreprises
MEC
- Strategy Director
maintenant
MEC Paris
- Strategy Director
2012 - maintenantI am responsible to drive integration and to join up the specialisms together with Clients
Leads via the MEC's strategic process. Teamed up with Analytics & Insights I am also
responsible to ground strategic and connection platforms into strong insights as well as
demonstrate the business value and effectiveness of strategies via measurements.
mediaedge:cia
- Media Director
Москва2003 - 2011I successively played the roles of Business Partner -
client lead for Mercedes Benz, Chrysler/FIAT, Carte Bleue Visa, Canon, etc. and then Media Director - responsible for integration of the strategies in team with the Trading Director and in coordination with the on-/off-line implementation teams.
Le Lab
- Media-Marketing Manager
Lyon1993 - 2003I was involved in diverse roles - versatility was the key word: delivering quality and
effectiveness to the first clients and growing the agency's business as well.
Carat France
- Senior Media Planner
1990 - 1993I was Senior Media Planner at Carat France among the first Media Planners teams who were integrated in buying agencies aiming to develop the consulting in addition to the buying expertise.
TBWA Paris where
- Junior Media Planner
1987 - 1990I started my professional life at TBWA Paris where I was one of the Media working among the Clients Leads and Creatives and diverse resources to provide the clients with full service recommendations.
