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Thomas CHIPPEAUX

Sartrouville.

En résumé

10 years experience managing online marketing strategies (multi channels & devices) across all advertising channels (SEM/SEO, Display, Affiliate Programs, Strategic Partnerships, Comparison Shopping Engines).

Data driven with an excellent understanding of ROI measurement and optimization.

Analysis skills: monitoring results and campaigns performance

Managing and driving a team (up to 30 people) to performance

Fluent in French and English


Specialties:
- Search Marketing (SEA & SEO)
- Display/ AdExchange (acquisition & retargeting)
-CRM / PRM targeting
- Affiliate Programs
- Comparison Shopping Engines
- Strategic Partnership
- Advertising Sales
- Management

Mes compétences :
Search Marketing
Google
Facebook
Youtube
Adwords
E-commerce
Référencement payant
Médias sociaux
Internet mobile

Entreprises

  • Photobox - Head of Traffic

    Sartrouville. 2015 - maintenant In charge of digital marketing activities for Photobox, 15th most important ecommerce website in France.

    Managing Photobox Internet marketing investments, with full responsibility of spending and ROI, across all advertising channels on desktop and mobile: Search Marketing, Display/AdExchange (acquisition and retargeting), Affiliate Marketing, Strategic Partnerships (negociation) and Comparison Shopping Engines.

    Monitoring results and campaigns performance.

    Managing a team of 8 people.

  • GroupM France WPP - Head of Search

    2008 - 2015 Head of Search in charge of 30 digital experts: online recommendations, integration with off line activities (TV, radio ...), Media buying strategy, competitions for International Advertisers, web campaigns implementation and management (SEM, SEO, SMO, Display and Tracking).

  • Esearchvision - Account Manager

    2006 - 2008 Develop online strategy of portfolio of Retail/Financial accounts - Create, optimize campaigns (Search, Content, display, YouTube) - Web marketer, project manager and web tracking analyst in a wide variety of business and cultural application.

  • France Télévisions - Assistant at the acquisitions Department

    Paris 2005 - 2006 Benchmark : competitive landscape, box-office analysis and projects planning

Formations

  • Université Paris 1 Pantheon Sorbonne

    Paris 2004 - 2005 DESS

    European Master in Marketing and Communication

  • Anglia Polytechnic University (Cambridge)

    Cambridge 2003 - 2003 MAIB

    International Business - Dissertation « Digital convergence and Media concentration »

  • ECCIP Advancia (Paris)

    Paris 1999 - 2002 ECCIP- BA

Réseau

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