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Olivier CRIL

PARIS

En résumé

Issu d’une famille de plusieurs producteurs de vins en Val de Loire et en Champagne, j’ai pris en charge la distribution Export de vins et spiritueux haut de gamme depuis 10 ans au sein de groupes familiaux reconnus.

Familier des circuits Off Trade, On Trade et Duty Free, j’ai encadré des équipes commerciales et marketing avec pour objectifs d’optimiser la gestion des centres de profit et de développer les Domaines et Marques confiés comme un entrepreneur.

Mes compétences :
Gestion de projet
Commerce international
Marketing opérationnel
Réponse aux appels d'offres
Gestion budgétaire
Management
budgets
branding
Managed the Alain Ducasse partnership
Financial and strategic analysis
Export distribution analysis
Department Stores

Entreprises

  • Estandon Vignerons en Provence - Directeur Export

    2014 - maintenant 1er producteur de vins de Provence.

  • Wine Distribution - INDEPENDENT Business

    2013 - 2014 * Fine wines sales for private collectors, restaurants and importers.
    * Wine producers : Implementation of a new distribution in France (tasting and listing in the premium On&Off Trade), Japan, Hong Kong, Australia, Spain...
    * Wine trading company : Financial and strategic analysis for the US Distribution. * Champagne producer : Export distribution analysis and criteria to select new distributors in Europe.

  • REMY-COINTREAU - Northern Europe Zone Manager, UK

    Paris 2008 - 2012 Northern Europe Zone Manager, UK, Netherlands, Nordics, Wines & Spirits.
    Revenue = 35 M EUR
    * Exceeded the operating profit budgets by +8% to +19% each year. ;
    * Negotiated the contracts, marketing and sales budgets, new listings with special accounts (premium
    On & Off-Trade), marketing plans
    * Managed local sales and marketing teams education and targets (KPI's definition) ;
    * Increased the Quality Superior ranges (above 50 EUR /bottle) sales : X2 in 4 years ;
    * Project manager : european wines tenders for Hotel chains (Fairmont, Hilton), Louis XIII data
    base, delivery service, co-branding and events with palace hotels, Amex, private clubs in London,
    Michelin star chefs, art and sport events (Masterpiece, wine auctions, Henley regatta, Ascott...).

  • LANSON INTERNATIONAL DIFFUSION - Champagne Export Manager (North Asia, South and Central America, Iberian Peninsula)

    2003 - 2008 • Identified and recruited new distributors and developed distribution strategy for each brand.
    • Specific focus on the premium On-Trade with Lanson vintages and Besserat de Bellefon
    • Organized tasting, educational and promotional activities with wholesalers, sommeliers, F&B buyers, wine press and writers, sales and marketing teams, wine shops.
    • Managed the Alain Ducasse partnership : restaurants and education programs.
    • Evaluated risks and opportunities : market, currency, portfolio, distribution, financial reliability
    Project manager for the USA distribution :
    • Identified and selected new distributors with a long-term strategy.
    • Negociated options with each distributor.

  • Groupe Louis Dreyfus - Import-Export Manager, high-end gastronomy.

    1996 - 2003 Responsable import/export filière foie gras
    Eastern Europe, Japan, Europe, USA

  • HISPAFOODS, Louis Dreyfus Spain - Trading

    1995 - 1996

Formations

  • INSEEC Business School (Bordeaux)

    Bordeaux 1990 - 1995 Masters Degree

    Minnesota University, USA : summer course in marketing.

    Languages:

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