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Olivier REBIFFE

PARIS

En résumé

15 years of experience in Finance, informatic systems and internal audit with the last 10 years as business partner in fast growing Internet companies (Criteo, Expedia and HomeAway) where I developed my financial skills (business support, planning, closing and strategic plans) my analytics skills (web-analytics, marketing traffic acquisition and business models) as well as my technical expertise (php, SQL and html) and a good understanding and knowledge of the sector (monitoring entrepreneurship and private investments).

Mes compétences :
Analyse business
Analyse financière
Business
Contrôle de gestion
ERP
Essbase
Hyperion
Hypérion Essbase
Management
Mise en place de process
Process
Sens du service
Sens du service client
Service client

Entreprises

  • myfood - Advisory Partner

    2016 - maintenant Myfood is a young start-up launch in December 2015 who pre-commercializated aquaponic and connected greenhouses for sustainable food production.
    Myfood aims to reconnect people to their food by providing a solution to produce in every backyard.
    website : www.myfood.eu
  • lappartelier - Advisory Partner

    PARIS 3 2015 - maintenant L'Appartelier is a start-up born in 2013 in Paris who offers events’ spaces for rent to
    i/ Parisians who do not have enough space at home or are looking for full services (i.e. restauration chef intervention, food baskets, etc.)
    ii/ companies for press or food events, team building, etc.

    L'Appartelier is composed of a full equipped kitchen to cook and a receiving space till 30 people seating or 50 people in cocktail size.
    L'Appartelier is located at 80 rue des Tournelles, 75003 Paris
    website : www.lappartelier.com
  • La SAUGE - Mentoring

    2015 - maintenant LA SAUGE is an association that aims to make practicing a gardening activity by as many people as possible. With such a goal, LA SAUGE organizes major and federating events around urban agriculture (48h of Urban Agriculture, Eclosion Urbaine, Point Ephémère rough top, etc.) and is currently working on several projects as ParisCulteurs’ call for projects lead by the town of Paris.
    Websites :
    * LA SAUGE : www.lasauge.fr
    * 48h of Urban Agriculture: www.adopteunegraine.com
  • HomeAway France (Abritel et Homelidays) - Financial Analyst

    Paris 2014 - 2014 In an international eTourism company, in relation with EU Finance and US FP&A department, I was in charge of creating the French FP&A division, to set up processes and build relationships with local management as well as to implement financial KPI’s and reports.

    Environment: in a transition period while HomeAway is evolving its business model from a subscription to a commission model to compete with Airbnb.

    Achievements:
    - Created FP&A department in France, succeeded in building relationships with local departments
    - Supported Country Director during strategic plan process including business model transformation, from subscription to commission.
    - Pushed to ensure reliable data and to optimize web-marketing analysis
    - Developed tools to automate closing analysis and reports
  • O.R.D.B. - Co Founder

    2011 - maintenant O.R.D.B. offers consulting services to grasp, implement or improve finance and process performance
    ► Urban agriculture : Parisian key projects analysis and project teams support, of which
    * MyFood (www.myfood.eu), an UA start-up developing a smart greenhouse mixing vertical aquaponics and permaculture beds for sustainable food production
    * LA SAUGE (www.lasauge.fr), association who promotes urban agriculture activities thanks to events as 48h of Urban Agriculture in Paris
    ► Consulting, private concierge : market and competition analysis, trends and strategic approach recommandation for newcomer
    ► Eat-bag market (turnkey recipe or meal) : sector and competition business models analysis
    ► Consulting, SMARTBOX, www.weekendesk.fr : financial and marketing reports automation coming from back office systems and Google Analytics.

    O.R.D.B. also develops and administrates www.cherbouquin.fr, a network on books and reading, launched in 2012.
  • Criteo - Director Financial Controller

    PARIS 2010 - 2011 In an international context, business decision support in a fast growing company with focus on ongoing business, revenues analysis and P&L reporting.

    Environment: Criteo technology is personalizing online display using a CPC bidding platform. Criteo first revenues in 2009 to reach 144M€ in 2011 (745M€ in 2014), 20 new countries opened and number of employees increased from 80 to 400 over that period of time.

    Achievements:
    - Supported Sales and BD new businesses launches in a moving environment with 20 countries opened in 2 years
    - Recommended and launched the creation of specific small business team dedicated to long tail business
    - Developed revenues analytical tool based on CPC business model
    - Determined wih Comex quarterly and yearly business targets, managed country Sales and BD targets with local MD and follow-up of individual targets and achievements
    - Developed financial tools and secured processes to support super-fast growth for margin analysis as well as costs and P&L consolidation
    - Defined internal transfer pricing
    - Implemented a travel tool to manage expenses validation and follow-up
    - Determined controlling specifications for Financial reporting bid
    - Managed 2 Financial analysts and a trainee
  • EXPEDIA FRANCE - Senior Financial Analyst

    PARIS 2005 - 2009 Business partner in a fast growing eTourism company providing prospective evolution, marketing efficiency and customer support analysis, reporting, and business performance metrics.

    Environment: Gross bookings grew by more than 15% on average on a yearly basis from 2006 to 2010.

    Achievements:
    - Built coherent and reliable sales previsions in close relationship with marketing teams
    - Analyzed impacts of anyway.com website stop for expedia.fr including air requests cost increase led to keep anyway.com alive (positive contribution of 1M€ for year 1)
    - Implemented a new Financial System, Hyperion-Essbase in collaboration with US dedicated team
    - Developed an Hyperion-Essbase interfaced Sales Model from Traffic to Revenues and implemented in all European point of sales
    - Supported EU Operations to move from an in-house call center to an external one
    - Defined new pricing for in-house call center (positive regularization for 0.5M€ from our JV)
    - Managed a Junior FP&A Analyst
  • KRAFT FOODS FRANCE - Financial Analyst

    2003 - 2005 - 8 months on Trade category with Customer P&L responsibility for both coffee and chocolate categories (CA 1Mds€): in relation with Sales Directors
    - 2 years on Chocolate category, with marketing budget (25M€) and P&L responsibilities: in relation with marketing and operations teams

    Achievements:
    - redefined chocolate seasonal portfolio including production, commercial, marketing and supply teams based on financial targets costs to make P&L profitable (return to profitability 2 years later)
    - following “Sarkozy” law (overall price decrease of 2%), calculated best product mix used to support Sales Directors for yearly negotiations with Distribution.
    - revisited Hyperion-Essbase scripts on chocolate seasonal activity
    - implemented promotions automated form to facilitate decision on comparable KPIs
  • KRAFT FOODS FRANCE - Junior Internal Auditor

    2001 - 2003 In charge of internal audits: e-banking software, Treasury, SAP and chocolate manufactory

Formations

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