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Iae Pau-bayonne
- Business Professor
Bayonne
2018 - maintenant
Giving E-Business & Digital Marketing classes during the academic year to International Master II students (Masterly, Interactive & Design Sprint modes) in parallel to my existing position.
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EGGER
- Digital Marketing Manager
2013 - maintenant
South West Europe (FR / ES / PT) Digital Marketing Manager
- Direction of the South West Europe digital department
- Direction & management of the SWE digital transformation/transition (aims, ressources, departments, content, timing, budget)
- Responsible of the digital marketing operations & strategic activities for France, Spain, Portugal / Coordination for South America, Belgium & Switzerland
- 5Y Digital Marketing Plans (clients-oriented, data, content, mobile, social media, SEO, loyalty programs, e-culture, KPI's etc…)
- Performance reporting via marketing cockpits & 360° digital actions plans including KPI's through digital strategic plan, market reviews, trends & statistics reports
- Strategic recommandations & operational implementations
- Leading Digital Workshops/Trainings with clients, sales, logisitic and production teams
- E-learning / E-training pilot manager (Webex, Articulate 360°, etc...)
- Six Sigma / Lean Management learnings
Digital Management
- Systems & platforms management:
• Hybris: extranet and backend management
• SharePoint: owner level usage
• Jira: tickets & adjustments management
• Open Text: content management
• WCMS: content & pages management through Hybris platform
• Elaine: emailing & newsletters system management
• Webtrekk: statistics analysis & ROI management
• Google Analytics: usage, analyzes & ROI management
• VDS: Virtual Design Studio management
- Responsible of the digital brand innovations in the markets
- Creation & production of all digital tools : microsites, pages, banners, newsletters, emailings, Data Base management, electronic and numeric tools
- Navigation & Optimization projects
- In charge of the SEO development for the SWE websites
Digital Marketing Key User
- CRM improvements
- Leading numeric tools for SWE (VDS updates and developments, Extranet, Intranet, Hybris, Sharepoint etc…)
- Responsible of the technical aspects
- Coordination with the Worldwide team of global initiatives
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Olivier Sauret Consulting
- Strategic Independent Consultant / Kontribu.com start-up owner project
2012 - 2013
Direction of strategic business development plan
- Managing projects (for companies), clients (for advertising agencies) and actions plan (for public collectivity) into industrials, territorial, consumers good, health or SMB’s sectors
- Elaboration of specific and adapted business intellectual methodologies
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Arista Spain / Arista US (Marketing/Communication)
- Digital Marketing & Innovation Director
2011 - 2012
Strategy & Sales clients development for the brands
Scope of Work & Staffing plan / Negotiation of each Contract + Fees
Nestlé
- Management of the Nestlé website and Maxibon promotional website
- Direction of tactics in social networks
- BtoB Strategic recommendation and new business budget
- Management of Impulse/Retail products
Guggenheim Museum Bilbao
- Direction of the institutional website
- Facebook Landing Pages
- Twitter, Facebook and Wikipedia accounts
- Microsites of occasional Collections
- SEO and SEM Strategy, Keywords and Newsletters
- Experimental Strategy : "No es lo que ves"
Diageo US & LatinAm (Buchanan's and Haig Supreme Whisky)
- Conversational Space in Facebook (bench, preprod, arqui, design, development, progr, CMS, control, KPI's, actions plan)
- Institutionals brand websites
Santander Private Banking USA
- Direction of the new institutional website
- Advertising New Concept
- New Prints ad
- Christmas tactical materials : Christmas Tree Wishes microsite, emailing, Screen Projections, Internal Video (incremental new busines)
- RRHH App with internal participation (incremental new busines)
- Elaboration of a new ad concept for internal supports (incremental new busines)
Bupa
- Direction of the Bupasalud.com website
- Direction of the 3 Years Actions Plan (Digital Identity in LatAm...)
- Direction of the 3 Years Digital Actions Plan (E-evolution Facebook App, Schools Sustainable Action, Energy Accumulation Initiative)
Lagun Aro
- Direction of the institutional and promotional websites, Landing Pages and Banners
Delta Airlines
- Banners
New Business
Inditex/Zara :
- Strategy and Creative recommendation on a new Mobile App associated to a Communication 3.0
Jet Blue :
- Facebook Gaming Page (JetBlue&Friends)
- Microsite and Street Marketing campaign (Hidden Travel)
- Mobile App and crossed 360° campaign (Travel Notes)
Eulen :
- Advert conceptualization campaign : Perfect Works (Prints, Web, Internal Communication...)
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Ogilvy Mexico (Marketing/Communication)
- 360° Marketing & Brand Director (Digital&Crossmedia)
2009 - 2011
Pond´s Unilever Latam, Pond´s Unilever Mexico, Motorola
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Ogilvy Mexico (Marketing/Communication)
- 360° Marketing & Brand Manager (Digital&Crossmedia)
2008 - 2009
Motorola Mexico
- Direction of the online and offline agency teams for the 360° communication (Moto Dext, Moto ROI, Moto Blur, QA4, MotoExperts...)
- Coordination of the development from Mexico and adaptation works from Brazil for all Latin America
- Advertising and Interactive Fee negotiations for Mexico
- In charge of the SOW and the Staffing Plan for 2009 and 2010
- Responsible for having generated specific projects to increase the revenue of the agency in 2010: activation projects, partnership with a new carrier and digital campaigns
- PAINANI DIRECT@ Bronze Prize in the category Online Marketing Viral for the digital campaign Moto Dext "El Amo de las redes"
- Finalist of the 2010 EFFIES Prize for the digital campaign Moto Dext "El Amo de las redes"
- Finalist of the 2010 IAB Prize in the category Social Marketing for the digital campaign Moto Dext "El Amo de las redes"
Pond’s - Unilever Latin America & USA
- Direction of the brand strategy with UL Global, UL LatAm & Ogilvy Global
- Coordination of all LatAm and Hispanic US regions for all categories (cleansers, moisturizers, make up removers, towelettes, anti age)
- In charge of the Advertising, Digital, Trade and PR regional development
- Control and measure of the Local Fees in LatAm (980K) vs. the Global and Regional negotiation
- Strategic recommendations to all Latam countries
- Responsible of each campaign developed and locally implemented by the countries
- In charge of the SOW and the Regional Staffing Plan for 2009 and 2010
- Management of the communication plans for each market, platform and products
- Concretization of a new digital platform (pondsinstitute.com)
Pond’s – Unilever Mexico
- Implementation of the communication and the campaigns regionally developed
- Strategic recommendations and new creative proposals sold to increase the local revenue (110K) : TV productions, activation, website, POS campaigns
- In charge of the brand coherence (regional strategy and the local business necessities)
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Ogilvy Paris (Marketing/Communication)
- 360° Marketing & Brand Supervisor (Digital&Crossmedia)
2006 - 2008
Cisco France
- Management of the 360° campaigns : TV, Press, Website, Web banners, PR, interactive TV
- Unique coordinator of the teams : advertising – interactive – PR – on-line and off-line medias
- Coordination and reporting of the local strategy to Ogilvy Global (Los Angeles)
- Development of a local 360° project: Human Network, through the implementation of a TV, Interactive TV, Press, Web, Radio, and 50 Short Programs. The success of this campaign inspired the global team (Ogilvy Los Angeles) and has been replicated in others countries (USA, UK, Italy and Germany)
IBM France
- Management 360° -Offline and Online- of the TV, Prints, Radios, Web, OOH campaigns and special operations for the Servers, Brand, Software and Consulting divisions for France
- Development of strategic recommendations: Public Sector and SMB opportunities
- Top Com 2007 Advertising Prize for the campaign What Makes You Special?
Bureau Veritas Worldwide
- Development of a new communication axis at the local and international level
- Coordination of the new worldwide campaign developed by Ogilvy Paris
- Launch and management of an additional internal campaign and a kick-off meeting
- In charge of the creation of a new logo & guidelines chart for BV worldwide
- Unique contact for the Web, PR and Events partners of the group to build the 360° strategy
Smiles (Loyalty Consumer Card)
- Management of a new strategic advertising direction for the 2008 communication
- Responsible of the TV, Prints, Billboards, Digital and Internal communications
Bahlsen
- Competition won for the Bahlsen 2008 communication of the biscuit Pick Up
- Responsible of the development of 3 TV new spots
Sensations d’Asie – CP Group
- Strategic and creative recommendations to launch new frozen Asiatic food
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Euro RSCG Worldwide (Marketing/Communication)
- Regional Advertising Coordinator LATAM/EMEA
2005 - 2006
- Follow-up of the international and local Peugeot advertising campaigns (TV, prints, billboards, cinema, PLV...) in Spain and Latin America
- In charge of the material demands from the various EuroRSCG agencies in the Spain / Latin America
- Management of all the regional briefs and presentations
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LOWE Newmedia (Marketing/Communication)
- Jr. Digital Account Executive
2004 - 2005
- Axe, .o.b. and Toys'r'us clients management : briefs, advertising campaigns (on-line/off-line), digital production
- Management of the operations : media plans, production, execution, online sets
- Editorial works and on-line editorial follow-up on each accounts: Axe Unilever, Toys’r’us, o.b.
