Menu

Papikian OLGA

PARIS

En résumé

Passionate about always-evolving possibilities of digital, I believe that innovation and creativity put to service of a seamless and rich user experience are the best vectors for a successful business.

_14 years of experience in digital brand strategy, online communications and activation, especially with international high profile consumer brands: CPG (McDonald's, Kraft, Unilever, J&J), Retail (Picard), Automotive (Nissan), Telco (Bouygues Telecom), Luxe (Jaeger-LeCoultre),
_Strategy, conception and implementation of innovative digital communication programs (social media, mobile, web, integrated), as well as cross country digital platforms
_Management of complex international accounts and multi-functional teams, as well as partnerships elaboration
_Rich experience working with senior executives
_Trilingual: English, French, Russian + good notions of Italian

fr.linkedin.com/in/olgapapikian

Mes compétences :
Publicité
Communication
Marketing
Stratégie digitale
eCRM
Communication online
Social media

Entreprises

  • DDB Paris - Digital Business Director

    2010 - maintenant _Bouygues Telecom (3d largest French telco group)
    // In charge of digital for the account for 3 years: defined the of overall digital strategy, supervised digital campaigns, special operations, partnerships
    // One year long consultancy on internal digitalization projects, especially on the reorganization of the digital ecosystem of the brand (web/mobile), preparation and animation of the senior executives dedicated monthly meetings, internal workshops
    // Co-created with the brand and followed up the set up of the Woobees program, a customer real time social media platform, premiere in France and which is today a successful tool for Bouygues Telecom client service
    // Secured, re-thought and managed all the brand’s instore editorial support materials. Set up the content strategy, managed the creative/production team of 6. Successfully issued more than 25 various supports in 7 months period.
    _Picard
    // Digital tools development recommendations and content strategy, integrated campaigns (web/mobile/crm)
    // Mobile application conception and set up (recipes, product catalogue, m-commerce)
    // Participated in the conception of a brand CRM platform
    // Managed the agency dedicated digital team of 4
    _Johnson&Johnson, Hasbro
    // Digital expertise, development of strategic and commercial recommendations for digital presence & online communication for various brands of the group, digital seminars
    // Initiated and managed the set up of a new o.b. online platform for the pan-European hub
    _Unilever/Lipton Worldwide and Europe
    // Digital expertise and strategic recommendations (social media, campaigns, web sites)
    // Lipton Infinite Trip project recommendation and set up (multiple awards winner including the FWA)
    _Jaeger-LeCoultre – recommendation and follow-up of an event site http://ladies.jaeger-lecoultre.com/fr/
    _eBay France - strategic recommendation for a brand repositioning campaign (cross media)
    _Pierre Fabre Santé online - strategic and operational follow up of the account

  • Duke/Publicis Group - Account director

    2006 - 2010 _McDonald's France – initiated and followed up 2 major digital corporate projects: intranet for all McDonalds co-workers (more than 50 000)
    and a brand content portal for 1200 restaurants
    _Kraft foods (Mikado France and Europe) account coordination, strategic recommendations, orchestration of major product launches,
    management of a team of 3.
    _Nissan UK - account coordination, strategic recommendations, KPIs set up and follow up, management of a team of 8, inter-agency cooperation,
    digital seminars organisation and animation (Dukes' London office)
    _Nissan Russia - account lead for all ongoing projects (product launches, pan-European localizations, brand campaigns, digital vision for the
    coming years) and successful proactive development of new local projects
    _Nissan Europe - strategic recommendations for major product launches and important collaboration in the pan-European digital platform re-launch
    _SNCF – recommendation and set up of a digital contest platform for young projects contribution
    _New business pitches

  • Duke (Publicis Group) - Senior Account Manager

    2004 - 2006 Nissan East (Russia, Ukraine and Kazakhstan) and Nissan Italy international account coordination and management, strategic and operational follow up of the localizations and development and implementation of local projects

  • Account Manager - Duke - Account Manager

    2002 - 2004 Nissan Europe
    _Project management and coordination for 12 pan-European accounts
    - Elaboration of the overall work methodologies for the teams and clients

  • Guides de voyage Petit Futé - Internet team manager

    2001 - 2002 _ In charge of the brand web site
    _Conception, implementation follow up, KPIs definition and animation of a new version of the brand site (more than 500 destinations)
    _Management (recrutement, training and lead) of a team of 5: project manager, webmaster, developer, artistic director, graphic designer

  • ETF1 - Project manager

    2000 - 2001 _Recommendation for restructuring of all TF1 sites (in tandem with the Account Director)
    _Accompanying of the set up of the new version of the sites with internal teams and exterior partners
    - Editorial follow up of the site Ma Télé

Formations

Pas de formation renseignée

Réseau

Annuaire des membres :