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Pascale DERHY

LEVALLOIS PERRET

En résumé

Pas de description

Entreprises

  • GE HEALTHCARE - Clinical Research & Advanced Applications

    maintenant 01/02 -10/2003 Clinical Research & Advanced Applications - France Belgium Luxembourg (FBL) Reporting to the Scientific Manager (Europe).

    “European Award Winners” Jan 2002
    Award “Seno DS Video realisation” Feb 2002
    Award “Great training contribution” Aug 2002

    • Clinical Research & Advanced Applications Strong support of key luminaries to develop breast care presentations to promote advanced Applications (EU shows: 12 presentations, 17 Radiologists, 10 Digital topics).
    • Support customers’ sites visits to increase the Mammography business (+ 35% 2002 vs. 2001).
    • Scientific publications (7 studies on CAD, Tomosynthesis, Chest diseases, patient dose on Digital systems, Digital vs. Analogic, Image quality on Digital images).
    • Clinical cases collect on key sites for Congresses.
    • Strong collaboration with the Research department to develop the Digital/Ultrasound fusion as well as the Tomosynthesis advanced applications.
    • “Voice of customers” input to engineering related to both new product development as well as FMI deployment.

    01//01-12/2002 X-Ray Product Specialist - France Belgium Luxembourg (FBL)
    Reporting to the Modality Leader

    “Management Award” Nov 2001

    • Lead at G. Pompidou’s hospital (Paris) digital installations (+37 technologists, 10 Radiologists, 7 Physicists trained on 3 digital systems).
    • Collaboration with Opinion Leaders (G.Pompidou’s hospital) to obtain positive impression in French Radiology and Regulatory Ministry to accelerate promotion of Digital Screening program.
    • Drove weekly all the Application Specialists reports and requests and train them in order to deliver the best and the most knowledgeable in front of the customers.
    • Strong Sales support (100% OP).
    • Trained Radiologist students on the Digital Technology (School of Medicine Ste Anne-Paris)

    06/99-12/2000 X-Ray Application Specialist Europe & Asia
    Reporting to the Application Specialists Manager – Europe

    Management Award Feb 2000

    • Lead the first digital Senographe installation, training and follow-up on site in Asia.
    • Comprehensive training on numerous sites in Europe and China.
    • Training on the Ultrasound technology to the GE Medical Teams.
    • Training on digital technology at the Shanghai’s Hospital (87 Doctors, Nurses, Physicists, Radiographers, Radiologists)
    • Responsible for the stereotaxy applications in Europe.

    Private Hospitals

    06/1993 Senior breast US Specialist – Institut de Radiologie Hoche - Paris
    07/1990 MR & X-Ray Radiographer – American Hospital of Paris – France (Neuilly/Seine)
    07/1987 CT & X-Ray Radiographer – CMC de la Porte de Choisy – Paris 13
  • Philips - Strategic Marketing & Corporate Communication Director

    Suresnes maintenant PHILIPS HEALTHCARE TECHNOLOGIES (Suresnes 92)
    7.6 Md € – 31 000 employees

    Strategic Marketing & Corporate Communication Director – France – 250 M €
    Reporting to the Key Market France, Healthcare General Manager.

    • Define and implement the Healthcare Marketing & Communication strategy.
    • Lead the Marketing Planning (4 Milestones) involving all Business Lines
    • Define and implement the Key Market Customer Segmentation
    • Drive the “Net Promoter Score” exercise
    • Represent Philips Healthcare at COCIR & SNITEM organizations (Imaging Systems)
    • Lead Internal & External Communication for all Healthcare Business Lines (Congresses, Branding, PR)
    • Drive Internal & External Communication (Healthcare Congresses, Scientific events, MAB…)
    • Lead Healthcare Stakeholders Management.

    06/1999 - 11/07. GENERAL ELECTRIC HEALTHCARE TECHNOLOGIES (Buc 78)
    11 Md € – 43 000 employees
    MR Marketing Manager - Open systems & Installed base – Europe & EMEA- 120 M € - Reporting to the Global MR Manager.

    AWARD “Excellent MR business results” July 2006


    • New segmentation implementation: by speciality/customer/facility to better target the MR business / country.
    • Creation of opportunities to grow the MR business in specific regions (18 news installations in UK, Cairo, France, Saoudia & Eastern Europe).
    • Define the reference site by region.
    • Lead the sales tools creation (brochures, clinical posters, video, flyers, and ppt. presentations for the EU congresses).
    • Create an “e-Training” module for the Sales force impacting more than 250 sales specialists (based on “Six Sigma” methodology).

    10/03 -11/2005 R&D Mammography Manager – Global
    Reporting to the X-Ray General Manager

    AWARD “Breast care Essential for the Seno DS” Nov 2003

    • Installation of the first GE Large Field of View Digital Senographe in Europe & USA. Y 1 : CA +20 M €
    • Definition and validation of the product specifications/design (ergonomy, robustness, image quality, performances, advanced applications)
    • Clinical trials / product evaluation on sites (Europe & USA)
    • Comprehensive training of both numerous Clinical sites as well as the Applications Specialists.
    • Sales tools creation for Digital products including Seno DS, stereotaxy and Seno Advantage workstation.
    • Intensive support for the key Advanced Application Luminaries across Europe.
    • Customers sites visits for red CSOs (until complete issue resolution and customer satisfaction)

Formations

Pas de formation renseignée

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