Patricia COCHET

En résumé

Entreprises

• Schneider Electric - Marketing manager & Partner Business Define Marketing

  Rueil Malmaison 2011 - maintenant Business
  Define Marketing specifications of a new product, equipment, application, solution
  and/or services according to customers' needs:
  - Marketing leader in PMP and OTM projects with inputs regarding customer
  demands, competition and market trends
  - Perform competitive analyses; analyze strengths and weaknesses due to price and
  performance
  - Develop Marketing specification file, and support functional and financial files to
  define the project
  - Organize Field tests and customer feedbacks to confirm customer value propositions ;
  - Provide all offer information required in the Product Launch Management Process
  others : Prisma functional system strategy
  OTM: one common platform, Away from Copper

• Schneider Electric, Low Voltage activity - Marketing manager

  2009 - 2010 Offer creation marketing manager in Operating theatre Solutions Marketing Project manager
  WW Busway offer strategic file and zoom on Data Centers
  Marketing business plan : offers, prices, competition, segmentation, geography, ...

• Buildings System - Offer Marketing

  2005 - 2008 Prisma iPM low voltage switchboard marketing project manager (working with China,
  India, Brazil and Egypt)
  Marketing offer requirement, price positioning, competition survey, application
  evolution, standard, ...

• Prisma - Product manager

  Rennes 2002 - 2004 Low voltage wall mounted and floor standing enclosure
  Prisma and Prisma Plus product manager,
  Prisma withdrawal file and after sales offer definition
  Continuous engineering on the offer, price positioning, competition survey, application
  Evolution, standard, ...

• Schneider Electric - Low voltage ABT business development manager

  Rueil Malmaison 1991 - 2001 Compact, Masterpact, Vigirex, Vigilohm, Power Monitoring ranges
  Final Distribution (Y 2000)for German, Central & Eastern, Benelux,and
  Nordic countries
  Knowledge management transfer
  Responsible for marketing and technical competence transfer toward the countries
  Push and develop best practice and experience sharing between the countries
  Ensure activity strategy implementation
  Launch the new offers
  Bring up offer adaptation needs with a competitive tracking and tariff positioning

• Low Voltage - Sales promoter

  1987 - 1990 Europe (except for southern Europe) and Asian countries
  Market knowledge and customers needs
  Price policy definition

• Schneider Electric - Offer specification marketing manager

  Rueil Malmaison 1983 - maintenant

Formations

• CIMES Institut

  Grenoble 1998 - 2000 Industrial Project Manager engineer degree

Réseau

• Antonio VALCARCE

• Cédric BERNARD

• Delphine SIMIAND

• Eric SAUNIER

• Franck GUINTINI

• Hind REYNAUD

• Marie MACKOWIAK

• Olivier CHEVALLET

• Pons SERGE

• Virginie TREREMI