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Patricia COCHET

Rueil Malmaison

En résumé

Mes compétences :
Low Voltage
product management
offer creation management
develop best practice and experience
Y2K
System Strategy
Switchboard
Responsible for marketing
Power Monitoring

Entreprises

  • Schneider Electric - Marketing manager & Partner Business Define Marketing

    Rueil Malmaison 2011 - maintenant Business
    Define Marketing specifications of a new product, equipment, application, solution
    and/or services according to customers' needs:
    - Marketing leader in PMP and OTM projects with inputs regarding customer
    demands, competition and market trends
    - Perform competitive analyses; analyze strengths and weaknesses due to price and
    performance
    - Develop Marketing specification file, and support functional and financial files to
    define the project
    - Organize Field tests and customer feedbacks to confirm customer value propositions ;
    - Provide all offer information required in the Product Launch Management Process
    others : Prisma functional system strategy
    OTM: one common platform, Away from Copper
  • Schneider Electric, Low Voltage activity - Marketing manager

    2009 - 2010 Offer creation marketing manager in Operating theatre Solutions Marketing Project manager
    WW Busway offer strategic file and zoom on Data Centers
    Marketing business plan : offers, prices, competition, segmentation, geography, ...
  • Buildings System - Offer Marketing

    2005 - 2008 Prisma iPM low voltage switchboard marketing project manager (working with China,
    India, Brazil and Egypt)
    Marketing offer requirement, price positioning, competition survey, application
    evolution, standard, ...
  • Prisma - Product manager

    Rennes 2002 - 2004 Low voltage wall mounted and floor standing enclosure
    Prisma and Prisma Plus product manager,
    Prisma withdrawal file and after sales offer definition
    Continuous engineering on the offer, price positioning, competition survey, application
    Evolution, standard, ...
  • Schneider Electric - Low voltage ABT business development manager

    Rueil Malmaison 1991 - 2001 Compact, Masterpact, Vigirex, Vigilohm, Power Monitoring ranges
    Final Distribution (Y 2000)for German, Central & Eastern, Benelux,and
    Nordic countries
    Knowledge management transfer
    Responsible for marketing and technical competence transfer toward the countries
    Push and develop best practice and experience sharing between the countries
    Ensure activity strategy implementation
    Launch the new offers
    Bring up offer adaptation needs with a competitive tracking and tariff positioning
  • Low Voltage - Sales promoter

    1987 - 1990 Europe (except for southern Europe) and Asian countries
    Market knowledge and customers needs
    Price policy definition
  • Schneider Electric - Offer specification marketing manager

    Rueil Malmaison 1983 - maintenant

Formations

  • CIMES Institut

    Grenoble 1998 - 2000 Industrial Project Manager engineer degree

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