Laurent COCHET


En résumé

Chef de Projet. Références Centres logistique Retail en Chine: Nike China, VF Corp. China, Bestseller China (en cours)
Centre Logistiques automatises, depuis le concept design jusqu'au lancement.

Let’s forget about my 20 years experience in the Telecommunication industry with roles ranging from Technical support and Training to Business Development in various domains such as Manufacturing, IT, Management Consulting and Logistics.
I think I am good at understanding a business situation from a global perspective, thus quickly identifying the stakes and elaborating a winning Strategy and a pragmatic Action Plan, then make it happen!
I am a real Team Player with a natural sensitivity with people. I built relationships quickly and I can communicate effectively (and 2 ways!) with both Field Workers and Top Managers. I have a reasonable understanding of a few cultural backgrounds including Asia and Western Europe. Otherwise, I am known as a true adventurer, having climbed high mountains on most continents, crossed a few deserts and brought my family around the Mediterranean Sea in a caravan trip during a sabbatical year. Since I am in Shanghai, I mostly run ; half marathons ; enjoying the fresh air.

WAREHOUSE / DC Projects in China (Ref: NIKE, VF, BESTSELLER)
Concept Design; Operational Process Design, Vendor Selection/Contracting/Management for Automation, Racking, Trucks, Construction Manager, Design Institute, GC, 3PL, WMS and IT ; Operation Transition Ramp up & Stabilization.

Factory Power Load Inventory, Machines, HVAC, Process Optimization, Lighting

Mes compétences :
Gestion de projet
Efficacité énergétique


  • Consultant Indépendant - Program Manager - BESTSELLER China DC

    2013 - 2013 Program Manager for the development of a very large automated DC for Bestseller China (ONLY, JACK&JONES, VEROMODA, SELECTED, J.LINDEBERG)
  • Consultant Independant - Consultant Independant

    2011 - maintenant Missions Supply Chain avec toujours comme point central le réseau de distribution logistique et particulièrement la plateforme logistique optimisée. Ma vision du warehouse est orientée business et réseau de vente, online ou offline.
    Clients et missions en Chine depuis 2011, en plus des projets VF et Bestseller décrits séparément:
    ANTA & FILA: Schéma directeur Supply Chain pour modèle « Direct to Store » en collaboration avec Kurt Salmon (5 mois)
    TGW : support avant-vente / expertise métier et processus opérationnels (4 mois)
    GENERIX (INFOLOG): support avant-vente / expertise métier et processus opérationnels
    BIODERMA: Audit Warehouse , revue de contrat (3PL)
    LOUIS VUITTON : Audit Warehouse (3PL)
  • Ecosource - Managing Partner

    2011 - maintenant Energy Efficiency Audits, Energy Performance, Factory Power Load Inventory, Machines, HVAC, Process Optimization, Lighting, Product Sourcing
  • Consultant Indépendant - Program Manager - VF China DC

    2011 - 2012 Program Manager for the development of a large DC in Kunshan for VF (The North Face, VANS, LEE, WRANGLER, KIPLING, REEF, EASTPAK)
    Mission including Financial Tracking, Local Admin follow up and Support on MHE and Construction
  • Capgemini Consulting (China) - Principal - Program Manager NIKE China DC

    2007 - 2012 Since April 2008: Nike China Logistics Center project, a 3+ year program to develop a 200,000 m2 automated warehouse in Shanghai area, assignment spanning several missions:
    •Program Manager: Program Coordination (“right arm” of Nike Project Director), Executive Reporting, Risk Management, Action Logs, project share point, promote and capitalize Best Practices.
    •Project Manager for Capgemini teams: Design of Operational Processes, Concept Design and Analysis in view of dimensioning the facility (6p), Automation Equipment Design and Procurement (5p), Operation 3PL staff Train the Trainer program based on situational leadership (1p), Waste Management Strategy (1p), PMO resources (2p).
    •LEED Project Coordination, throughout Design, Construction and USGBC Environmental accreditation process.
    •Other Ad Hoc Missions: Overall Training coordination, Building Design phase coordination, General Contractor Procurement process, project Photographer.
    •Successful launch and stabilization of Apparel Building Outbound Operations, on time and under budget.
    ► 2007: Business Development support for the Telco sector
  • Capgemini Telecom & Media - International Account Manager

    Paris 2006 - 2007 Responsable des comptes Orange UK et Orange Suisse
  • Open 2 Europe - Consultant Sales and Business Development

    Asnières-sur-Seine 2005 - 2006 Mission: Sales development programs, International Channel qualification, seeking customers and partners within EMEA and South East Asia, Market Strategy.
    Open2Europe, Press Relations: new services sales development and organization
    Caméon, Software Editor & Integrator: sales and marketing strategy for a new product
  • Tricubes Computers - Vice-President Europe

    2002 - 2004 System Integration, Smart Cards, Biometrics and Mobility Solutions.

    Mission: to establish the company presence and credibility in Europe by creating a local structure, securing reference projects and creating a network of Channel Partners.

    Setting up Tricubes’ Office in Paris (legal issues, office premises & equipment, recruitment, reporting)
    Managing International Channels: qualification, agreements, pricing, commercial support
    Positioning the company and its partners within key vertical markets

    Achievements: Pilot Projects with French Ministry of Interior (DAPN), ADP (Paris Airport Security), Clip Card (smart traffic summons system), Partnerships with WAVECOM, NOKIA, SAGEM, THALES, EADS, COGENT, DAON, XIRING.
  • Tricubes Computers - Vice-President Wireless & Security Solutions

    1999 - 2002 Kuala Lumpur
    Mission: to manage the sales and marketing team and develop the private business. Responsible for market strategy.

    Sales team monitoring (Key Account Management, sales funnel, customer qualification, reporting)
    Defining and implementing the marketing plan (product strategy, communication plan, pricing, channels)
    Developing the International Sales and Distribution Channels
    Setting up the a Marketing Plan aimed at getting venture funding
    Management of 11 Sales & Marketing executives
    Territory coverage South East Asia, Middle East and Europe

    Achievements: 10 M Ringgits Turnover (2+ M€) in 2001 (200% growth over 2000), Sign up of distributors and partners in 15 countries (EMEA, USA, APAC), Rise of 11 M Ringgits funds for the development and the promotion of new products.
  • PIRELLI Cables & Systems - Export Service Manager

    1998 - 1999 Telecom cables, Fiber Optic Equipment and Turnkey projects.
    Mission: to set up Pirelli group connectivity equipment portfolio and sell it via Pirelli affiliates.
    Bidding for large Tenders for Cable & Accessories and Turnkey Projects
    Promotion and Sales of the product range towards Pirelli Affiliates and Branch Offices
    Federating and rationalizing an heterogeneous product portfolio and setting up a documented offer
    Management of 2 Sales Engineers and 1 Assistant

    Achievements: 30% turnover increase for the connectivity products in 98 and in 99 (10 M FRF)
  • 3M Communications ex POUYET - Business Development Manager EMEA

    1996 - 1997 Telecom and LAN connection Equipment

    Mission: to develop the sales and set up a distribution network.
    Selecting, qualifying and supporting distributors in the target countries
    Commercial and Marketing support (Price-list, tenders, communication plan and exhibitions)
    Prescription to Key Accounts, Consultants and System Integrators, project engineering

    Achievements:: 2.3 MFRF Turnover in 1997 (200% growth rate over 1996)
  • 3M Communications ex POUYET - Product Manager Telecom Export

    1991 - 1995 Mission: Technical support and training. Product Marketing from 93
    Setting up the international product offer, documentation in English, German and Spanish
    Setting up and performing the customer training program (frequent travels abroad).
    Product Communication Manager (international exhibitions, catalogues, demos)
  • ALCATEL GST - Sales Executive

    1988 - 1999 PABX, Modems and Office Automation Equipment.

    achieved +15% over target with 350 KF in 89


Pas de formation renseignée


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